Trends #8.2: Craft Gin with Stranger & Sons - Vidur Gupta

The Indian Dream

I'm really excited for this episode where we interview Vidur Gupta From stranger and sons – a brand of craft gin. This episode is a continuation of our deep dive into the Trend of craft alcohol in India. You should also listen to our previous episode with Brew Whale about the craft beer scene in India.
Craft Alcohol Newsletter
Brew Whale Episode

I'm not gonna lie, Gin and Tonic has recently become my favourite drink after beer. I was first introduced to Stranger and Sons as a birthday gift and I fell in love with it. BUT I did not believe my friend when they told me it was an Indian brand. The packaging was so modern, the taste was so good and I just didn’t think that Indian brands were making such high quality spirits – especially gin.

Stranger & Sons has broken that mould though. In this episode, we have a fascinating discussion with Vidur on how they thought about building a gin brand, their entire process of getting the precise flavour profile they wanted and how they market the brand. We even speak about nerdy stuff like alcohol licenses, working capital and distribution for those of you who want to know more about the business side of building an alcohol brand in India.

If you’re interested in building a new business, you should read our latest newsletter – 21 Awesome Business Ideas for 2021 – the link is in the show notes.

We hope you enjoy our discussion with Vidur!