Tom Kalinske | The King of Brands (From Flintstone Vitamins, Barbie, Hotwheels, He-man, and SEGA)

GameMakers

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3+ y ago 40:11

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Tom Kalinske has had a career as the King of Brands.

Tom first became well known for marketing Flintstone vitamins and then reviving Barbie and Hot Wheels at Mattel and then Launching Masters of the Universe.

In the games industry and perhaps most famously Tom’s efforts to turn around SEGA of America were chronicled in the book and recent CBS documentary Console Wars.

Tom famously turned around the SEGA console business growing SEGA of America from $72M to more than $1.5B in revenue.

Learn the lessons of how Tom revitalized the old, and created new massive hit brands.

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