Create a Marketing Machine – 300th Episode!

Authentic Business Adventures Podcast

Joe Rare - Level 9 Virtual On Using Technology With a Purpose: "What they wanna do is use the data that they can capture to improve the experience they deliver to you." We each have a to-do list that is seemingly miles long. On that list, somewhere, is to market our business so we can grow. But you also have all of the day to day minutiae to take care of. Joe Rare has been an entrepreneur for years and has survived and evolved his brands to help elevate other businesses. Through Level 9 Virtual he has found a way to hire, vet and assign projects to help other entrepreneurs get their to do list whittled down. Like any serial entrepreneur, Joe also has another blossoming business, VisitorMatch. This is a business designed to turn casual website visitors into prospects, and then into sales. In this candid conversation, we get to learn more about Joe's expertise in visitor tracking for small businesses, where he lays out cost-effective strategies focusing on target advertising and data-driven approaches. This includes a captivating explanation of how pixels and in-market data can efficiently connect businesses with potential customers without breaking the bank. Joe also brings to light the intricate processes behind hiring and training Virtual Assistants (VAs), with a special focus on the high-quality talent from the Philippines. Plus, you'll hear about his dramatic financial turnaround, lessons learned from managing remote teams, and the pitfalls he's faced from regulatory challenges in his previous ventures. Listen as Joe shares some best practices for hiring, as well as what the future of marketing can do for your business. Enjoy! Visit Joe at: https://joerare.com/ Level 9 Virtual - https://www.level9virtual.com/ Wedding Booking System - https://weddingbookingsystem.com/ VisitorMatch - https://visitormatch.com Premier Vacation Partners - https://premiervacationpartners.com Podcast Overview: 00:00 Realized potential to start a VA company. 04:17 Marketing agency failed due to unsustainable overhead. 07:48 Government and finance are interconnected, influencing everything. 10:11 Global orders vanished; money held since 2014. 14:17 Learning risks as supplement entrepreneur too late. 16:50 Training ensures outsourced team members' success and retention. 20:19 Managing remote teams was challenging pre-video conferencing. 22:57 Philippine team: Loyal, passive, not proactive, aggressive. 28:00 Verify actions, conduct background checks, contact references. 30:19 Full-scale recruitment process through ads, filtering. 32:27 Embracing failure accelerates growth and success. 36:34 Gives free honeymoon with wedding venue booking. 39:40 Collect personal data using IP or pixel methods. 43:54 Data collection enhances user experience and value. 47:00 Plan to leave social media, delay kids' use. 50:35 Most male marketing discarded before entering home. 52:08 Target active searchers; use in-market data. Podcast Transcription: Joe Rare [00:00:00]: And then once we did it with 1 batch of of growth, it's like, well, now we know we're going to grow again. So just replicate it and then replicate it and then replicate it. And that's kind of how we we built. James Kademan [00:00:13]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at DrawInCustomers.com. We are locally unwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming, slash preparing to learn from Joe Rare of Level 9 virtual. So, Joe, how is it going today? Joe Rare [00:00:41]: Oh, it's good. Thanks for having me. James Kademan [00:00:42]: I appreciate it. I'm excited to learn more of what you got because wh...