Writing Copy & Case Studies that Work for You with Joel Klettke


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What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base.

Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting.

Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy!

Episode Quotes

"The best way to grow your client base is to network and make connections."

"My strategy has always been to solve problems in public, be useful first, worry about selling later."

"It's not about genius, it's about discipline and repetition."

"Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it."

"I don’t want to work to make a living. I want to work to build a life."

Listen to Learn

00:21 - Rapid 5 Questions

04:45 - How Joel got into copywriting

09:41 - Going freelance growing a client base

13:14 - The shift to course creation

18:17 - Marketing as a service-based business

24:23 - How Joel started Case Study Buddy

32:51 - Copywriting best practices & pitfalls

40:36 - Leveraging audience feedback

45:39 - Tips on copywriting for course creators

47:52 - Exciting things coming up from Joel

Connect with Joel



Follow Joel on Twitter!

Looking for the Transcript?

Episode 130

130 episodi