The Product Before the Business by Bram Kanstein


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This week's episode was written by Bram Kanstein, an early-stage startup expert and (non-technical) product builder. Bram has built and sold 3 successful no-code businesses. One of which was Startup Stash which holds the title as the most upvoted product on Product Hunt.

In this episode, Bram explains what all startups should do before they start building out their product.
Instead of focusing on the problems they are solving or the opportunities they are facing, entrepreneurs need to have a clear view of the product they are bringing to market and the strategy that backs it up. Sounds simple? There’s more to it than you might think.

Listen to the episode now or read the full article: The Product Before the Business
“When you identify a problem you want to fix or see an opportunity you want to seize, there are many things you can do and decide before a single line of code is written. By doing these things you can also figure out if the business (if any) you’re pursuing is something worthwhile...”

To read the rest of this article, click here: The Product Before the Business

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