Turning a $3000 Investment Into a Billion Dollar Company: Ken Grossman, founder of Sierra Nevada Brewing


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Ken Grossman is a craft brewing pioneer. In the late 1970's, he, along with about half a dozen other brewers, started the first craft breweries in the US. Over 40 years later, the other guys are no longer in business and Ken's company is worth over one billion dollars.

In our conversation together we talk about what it took to survive in those early days and the critical decisions he made along the way to become the king of craft brewing.

For more on Sierra Nevada go to https://sierranevada.com


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