The Importance of asking 'Why?' in B2B Relationships


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In this episode of Clued In, Lou is rejoined by Ralph A. Oliva and discuss the importance of going back to a sound concept…continually asking ‘why?’. Due to the rapid changes brought on by the pandemic and other world changing events, this question is more relevant than ever.

Ralph shares several takeaways that will help CMOs, CXOs, CEOs, and others looking to modify their existing activities due to recent market changes and interruptions. Relying on market research on a quarterly, or similar, interval is no longer adequate. To stay competitive and healthy, organizations should develop systems of consistent and continual research insights.

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