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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP 30: Make your talent acquisition process unforgettable by understanding how marketing, talent acquisition, and core human needs converge w/ Meqa Smith
Manage episode 337064057 series 3314894
Creato da James Mackey: Recruiting, Talent Acquisition, Hiring, SaaS, Tech, Startups, growth-stage, RPO, James Mackey, Diversity and Inclusion, HR, Human Resources, business, Retention Strategies, Onboarding Process, Recruitment Metrics, Job Boards, Social Media Re, James Mackey: Recruiting, Talent Acquisition, RPO, James Mackey, HR, Human Resources, Retention Strategies, Onboarding Process, Recruitment Metrics, Job Boards, and Social Media Re, autore scoperto da Player FM e dalla nostra community - Il copyright è detenuto dall'editore, non da Player FM, e l'audio viene riprodotto direttamente dal suo server. Clicca sul pulsante Iscriviti per rimanere aggiornato su Player FM, o incolla l'URL del feed in un altra app per i podcast.
Meqa Smith, Founder of The Unforgettable Agency, joins host James Mackey for an unforgettable, philosophical, and at times heady discussion about talent attraction, talent engagement, talent retention, creating a company with a clear mission and value proposition, and a lot more!
Episode Chapters
00:19 Who is Meqa Smith?
04:01 The similarities between marketing and talent acquisition
05:45 How can companies optimize talent attraction
07:45 The human operating system
09:55 What every human needs
11:12 Understanding what you’re actually offering employees
14:24 How do you package up and promote jobs using the seeking system
17:25 A company needs a clear mission and value proposition infused into it’s talent acquisition messaging to candidates
21:45 Don’t make a job description a job ad
25:02 Create a brand that stands for something
26:40 The key to talent attraction is having a brand and mission people can buy in to
30:02 Tactical steps to changing your company’s mission and purpose to align with human needs
35:33 The similarities between recruitment and dating
39:50 Using a human voice in job descriptions
43:30 You need to have 3-5 distinct values you can operationalize
45:30 Wrap up
Thank you to our sponsor, SecureVision, for making this show possible!
Our host James Mackey
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