Successful marketing starts with messaging, targeting and positioning

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

Feel free to email [email protected] if you have any questions.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

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Mentioned in this episode:

Marketing AI use case survey

Hey marketers, I need your help... Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about how you're using AI in your day-to-day work. I'm interested in hearing how AI is or isn't transforming your marketing work? What tools you're using? What's working and what's not? I've created a 2-3 minute survey to understand how marketers are really using AI, and I'd love your input. The findings will be shared in upcoming podcast episodes, and I'll share a summary report with all participants – so do leave your email at the end if you want a copy. 👉 Take the survey: https://form.jotform.com/251134293448053