I migliori Wedding Industry podcast (2024)

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WII 139 – An Advertising Plan That Pays Off with Mark Chapman 1:00:11

7d ago1:00:11

1:00:11

You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads. So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off? To get the best answers, w…

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WII 138 – Timeline Genius Deep Dive with Brooke Bowenschulte 1:26:08

21d ago1:26:08

1:26:08

If you’ve listened to any episode of Wedding Industry Insider, you’ve heard us mention Timeline Genius. But what exactly is it? Here on our podcast, we get to talk with wedding pros and innovators who are improving the industry through their work and mindset. We love highlighting leaders in wedding planning, technology, and education every time we …

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WII 137 – How to Use Data to Drive Growth with Shauna Smith 1:02:00

1M ago1:02:00

1:02:00

You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to? Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: d…

1
WII 136 – Refining Your Foundation With Fallon Carter 1:01:29

2M ago1:01:29

1:01:29

You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting. Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) proces…

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WII 135 – Don Mamone’s Inspiring Journey to Authenticity 1:07:42

2M ago1:07:42

1:07:42

“Show up, shine bright, get loud, be clear, and take up massive space in your market.” How do you bring your identity to your business? Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur. Don is …

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WII 134 – Leah Weinberg on Contracts and Breaking Up With Clients 1:01:30

3M ago1:01:30

1:01:30

Your wedding planning business is taking off. You’re doing the work you love, grasping the business side of things, and finding some work/life balance. Then it all comes crashing down with one single client. If you haven’t had a problem client yet, you likely will encounter one soon. And it’s not that they are bad people, or even universally bad cl…

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WII 133 – Setting (& Changing!) Goals With Sam Jacobson 1:02:03

3M ago1:02:03

1:02:03

The direction of your business has likely changed over the years, but have you changed your goals? Many wedding planners are still strategizing based on goals they made years ago. Or, based on other people’s goals. It’s the New Year, and even if you’re not one to make resolutions, it’s the perfect time to evaluate your goals as a wedding entreprene…

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WII 132 – Attracting Your Ideal Client with Emily Foster 1:00:57

4M ago1:00:57

1:00:57

Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you. Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid. But she’s not letting us jump ahead. Before…

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WII 131: Kate Murtaugh Embraces Community & Motherhood as a Wedding Planner 1:04:21

4M ago1:04:21

1:04:21

Do you feel overwhelmed by the amount of competition in your wedding market? If so, you’re not alone, but you’re also not stuck. Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her “competition.” Kate Murtaugh is the CEO and Creative Director of Kate Murtaugh Events & Design, an award-winning stud…

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WII 130 – Kristin Banta on Design, Point of View, and Taking Risks 59:01

5M ago59:01

59:01

In a market saturated with wedding planners and designers, how can you stand out and land your dream clients? According to Kristin Banta, it’s your point of view. This is your intrinsic way of seeing the world that makes your contributions and work unique. Kristin Banta is the CEO and Creative Director of Kristin Banta Events. She has served high-e…

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WII 129 – Finding Freedom by Budgeting with LoriAnn Kuntz 1:00:32

5M ago1:00:32

1:00:32

You didn’t start your wedding planning business because you wanted to balance books and calculate finances. But not having a firm grasp on your accounting can hinder your growth and cause a ton of unnecessary stress. So you need to find a way to keep track of your business’s finances without it becoming your full-time job. Today, LoriAnn Kuntz join…

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WII 128 – Andrea Liebross on the ‘Messy Middle’ of Entrepreneurship 1:01:55

6M ago1:01:55

1:01:55

You’re making strides in your wedding planning business, and it’s starting to look how you envisioned. But how does it feel? Are you finding joy and balance in all aspects of your business? Oftentimes, creative entrepreneurs see the profits they hoped for, get the bookings they wanted, and see growth in their business. But it feels off. Maybe you’r…

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WII 127 – Steven Greitzer Talks about AI for Wedding Planners 1:00:32

6M ago1:00:32

1:00:32

Are you eager to use AI to enhance your wedding planning business, or are you avoiding artificial intelligence altogether? No matter where you are with AI, today’s episode is for you. We’re finally talking all about this technology and how it will affect the future of wedding planning. We were looking for insight and advice about how wedding planne…

1
WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman 1:03:57

7M ago1:03:57

1:03:57

You know marketing is essential to your wedding planning business. But hiring a pro may be out of reach, and figuring it out on your own can be overwhelming. That’s where Tayler Cusick Hollman comes in. Her program Enji helps small business owners develop a customized marketing strategy in minutes. It takes out the guesswork, fatigue, and expense o…

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WII 125: James x Schulze Tell Us How to Book Luxury Weddings 1:02:25

7M ago1:02:25

1:02:25

“Who are you?” “What do you need?” “How can I help you reach your goals?” These are the kinds of questions that can elevate your business and bring you closer to your dream clients. In today’s episode of Wedding Industry Insider, we’re learning how building authentic relationships can help you book more creative and high-paying weddings. James Chri…

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WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese 1:00:27

8M ago1:00:27

1:00:27

“Your brand is your reputation.” For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process. No matter where you are with your branding, today’s episode is for you! Kaleigh Wiese is a brand strategist who has worked with creative small businesses …

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WII 123: Crafting Enchanting Wedding Experiences With Ashley Smith 1:00:02

8M ago1:00:02

1:00:02

Think of the moment that you knew you wanted to do weddings. Do you still plan from that place of inspiration? Because this planner taps into that feeling to create enchanting experiences and challenges you to do the same. Ashley Smith is the Principal of Ashley Smith Events, a team of experience-based designers specializing in destinations globall…

1
WII 122: Diana Ganz on Her Approach to Growing a Successful Business 1:01:56

9M ago1:01:56

1:01:56

If you think your business isn’t big enough to create change, then catch the lessons from today’s guest. With her business partner, she disrupted an industry and brought in over 20 million dollars in revenue last year. Diana Ganz is the Co-founder of SuitShop, the premiere destination for affordable, size-and gender-inclusive, and yours-to-keep sui…

1
WII 121: Master Your Budget with Cash Flow Management Tips from Danielle Hendon 50:42

9M ago50:42

50:42

According to this guest, if you’re a business owner who’s stressed about your budget or cash flow, then you’re not alone. In fact, she’s sharing her expert tips about what you should do now in order to budget effectively. Danielle Hendon is the founder and owner of 4 Corners CFO, LLC. Using her 10+ years in corporate finance/accounting, Danielle he…

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WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients 1:04:42

10M ago1:04:42

1:04:42

Ready to propel your business forward? Then don’t miss today’s episode with an industry leader who was also instrumental in the founding of Timeline Genius! Brigid Horne-Nestor is the owner of i-do Weddings & Events. Brigid has over 25 years of industry experience and is a Master Wedding Planner—one of only 69 in the world. Based in Cincinnati, i-d…

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WII 119: Insights from Rob Farrow for Wedding Industry Professionals 1:06:43

11M ago1:06:43

1:06:43

Ready to embrace the spirit of collaboration and tech in the wed-space? Then tune in for success tips from this well-known wed-tech entrepreneur and industry expert! Rob Farrow is the CEO of Aisle Planner, which he founded with his wife, Christina. For the past decade, they have grown Aisle Planner into an established industry leader. As an all-in-…

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WII 118: Elisabeth Kramer on Making the Industry Better for Everyone 1:02:18

12M ago1:02:18

1:02:18

If you’re in the wedding industry, and you’ve ever felt isolated or overwhelmed, then this episode’s for you. Because today’s guest understands, and she’s working to change it for the better. Elisabeth “Beth” Kramer is a wedding coordinator in Portland, Oregon, who works to make weddings more inclusive, diverse, equitable, accessible, and sustainab…

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WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients 57:37

12M ago57:37

57:37

While this guest booked her first wedding for $450 and used her mom as free labor, today her company grosses 1.5 million a year. To hear more, click play to tune in! Sara McCall is the Founder & CEO of Stunning and Brilliant Events, a luxury, full-service wedding and event planning company. Motivated to empower other women, she has grown Stunning a…

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WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business 1:07:42

1y ago1:07:42

1:07:42

Whether you’re a DIY couple or a wedding planner, this guest is talking to you! Jamie Wolfer is the Owner and President Planner of Wolfer & Co, a wedding industry collective which provides mentorship for both DIY couples and wedding planners. She is known for her devoted following on YouTube and as an industry leader in the space of wedding coordin…

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WII 115: Sunna Yassin and Mollie Jones Share the Success Mindset You Need 1:02:02

1y ago1:02:02

1:02:02

Experienced in making exquisite events feel seamless, these founders have gained their business a rep for being “the nexus of matrimonial cool”. Which is why we’re delighted to share with you their insights about the best ways to go after your own success. Sunna Yassin and Mollie Jones are the owners of Bash Please, a full-service creative event pr…

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WII 114: Use These Resources to Take Control of Your Financial Reality 1:03:44

1y ago1:03:44

1:03:44

Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality. Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana. …

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WII 113: How to Leverage TikTok for Your Event Planning Business 57:21

1y ago57:21

57:21

Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand. Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Ma…

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WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client 1:03:04

1y ago1:03:04

1:03:04

When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become. At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients…

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WII 111: Brian Green Breaks Down How to Build Your Brand 1:09:59

1y ago1:09:59

1:09:59

If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. So get started now with key lessons from this episode’s esteemed guest! Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in…

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We're BACK ! + spillin tea 25:04

1+ y ago25:04

25:04

WE're back after a bit of a hiatus. Get the run down on the new format + our first set of "Something We Wish You Knew" as well as "Hot Take".

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WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin 58:28

1+ y ago58:28

58:28

Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don’t miss this episode! Because today’s guest is all about rentals, especially in terms of what it means for your event planning business. Marie Kubin is the owner of Rent My Wedding, a nationwide wedding rental company. A former a…

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WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey 1:04:31

1+ y ago1:04:31

1:04:31

Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story. Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digita…

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WII 108: Don’t Waste Your Life Not Being Yourself – with Jove Meyer 1:00:28

1+ y ago1:00:28

1:00:28

Judged for being gay, he grew up hating himself and trying to be someone else. But after years of pretending, he learned that being himself was not only inherently good but also that it authentically fueled his business. Now, he uses his brand to show others kindness and respect as well as to empower marginalized communities. Because in the busines…

1
WII 107: Ashley Ebert Shares the 4 Laws of Leadership for Positive Influence 1:05:11

1+ y ago1:05:11

1:05:11

Do you see yourself as a leader? Or do you tell yourself you’re not one? If it’s the latter, reject that thinking. Because leadership is a learned skill. As today’s guest emphasizes, “it is not an innate personal trait that some people are better leaders than others”. It’s something they were taught. Ready to learn how? It starts here. Ashley Ebert…

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WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale 1:07:24

1+ y ago1:07:24

1:07:24

To gain control of your business, you need to map out your standard operating procedures (SOPs). Today’s guest explains where you can start. Irene Tyndale is the Founder and CEO of Irene Tyndale Weddings & Events, an award-winning and full-service boutique event planning firm based in Atlanta. With a background in corporate event planning, Irene ha…

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WII 105: Nikki Begg On Why You Should Be Kinder to Yourself 1:03:43

1+ y ago1:03:43

1:03:43

Where’s the whiskey? Where’s the Oreos? At the height of lockdown in Bermuda, Nikki Begg found herself refunding previously booked clients over a quarter of a million dollars when they canceled their destination weddings due to COVID-19. Cue skipping fresh produce in favor of liquor and cookies. But, ultimately, that challenging time helped her dis…

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WII 104: Stick Your Foot in the Door Before it Shuts – with Megan Gillikin 1:05:53

1+ y ago1:05:53

1:05:53

Imagine that you not only quit your job but also took out a small business loan. In addition to that, you’ve only been married for 3 weeks. And then you learn the business you bought is basically sinking. What do you do? Today’s guest made a choice: “I decided that I was committed to figuring it out, even though the fear of failure and the fear of …

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WII 103: Use Your Greater Vision to Build a Sustainable Business – with Alia Wilson 1:02:16

1+ y ago1:02:16

1:02:16

If you find that you’re fighting imposter syndrome or your vision for your business is vague, then it’s time to figure out what’s driving you at your core. Alia Wilson is the Owner and Creative Director of Firefly Events, a full-service planning and design company specializing in weddings, parties, and celebrations. With over 11 years of experience…

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WII 102: How to Build and Lead a Successful Team with Jade Robinson 1:09:11

1+ y ago1:09:11

1:09:11

Want to build a team but can’t afford it yet? Check out this episode to get actionable ways you can build a team from the ground up! Jade Robinson is the Founder and Lead Planner of J.R. Events, an event management company in Jacksonville, Florida. Jade has over 12 years of experience producing corporate and non-profit events and has been planning …

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WII 101: How to Become the CEO of Your Business with Brandee Gaar 1:03:32

1+ y ago1:03:32

1:03:32

Ever feel like your business appears successful on the outside but on the inside it’s chaos and weighing on your shoulders? There’s only so long you can sustain juggling way too many balls. Staying up all night. Working all day. Working seven days a week. The weight of never getting to the bottom of your to-do list. That’s not sustainable long-term…

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WII 100: The Top 3 Lessons for Success from Tara Guerard 57:50

2y ago57:50

57:50

It’s the 100th episode of Wedding Industry Insider! So, be sure to catch this episode and register to join us for a live celebration of this milestone! Tara Guérard is the Owner and Creative Director of Tara Guérard Soirée, a full-service event planning and design company maintaining offices in both Charleston, SC, and NYC. With over 20 years of ex…

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WII 099: Kelly Ann Peck Talks You Through Connection-Building Sales Tactics 55:00

2y ago55:00

55:00

It’s a lesson learned during the pandemic that still rings true. Today’s world may be digital, but you can’t underestimate in-person interactions in building relationships. Kelly Ann Peck is the founder of Emerson Reese Creative, which provides business sales coaching for creative entrepreneurs and event professionals. With over 23 years of event i…

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WII 098: Peggy Kelley Shares How to Create Work-Life Integration 1:01:20

2y ago1:01:20

1:01:20

Ever feel like your business owns you and not the other way around? If you want to flip it, tune in: today’s guest empowers you to first design your life and then adapt your business to fit it. Peggy Kelley is the owner of Timeless Celebrations, a full-service design and production company. Based in South California, Peggy has over 34 years of indu…

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WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel 1:01:05

2y ago1:01:05

1:01:05

When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites. But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted. That’s why this episode will help you make sure you have the right foundation in place first. Carissa Krus…

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WII 096: Brittny Drye Shares the Right Way to Submit Your Work and Get Published 1:02:22

2y ago1:02:22

1:02:22

You know getting your work published is a big deal. But how do you make it happen? Fortunately, this expert has the answer. Brittny Drye is the Founder and Editor-in-Chief of Love Inc., an equality-minded wedding blog and print publication that creates inclusive content for hetero and LGBTQ+ couples. Her thought-leadership has been recognized by Th…

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WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas 59:15

2y ago59:15

59:15

To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about. Jordan Kentris is the founder and owner of A Good Day, a boutique design firm providing hand-crafted wedding invitatio…

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WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story 1:04:15

2y ago1:04:15

1:04:15

Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide. Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified Guide, she helps entr…

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WII 093: Randi Bushell Gives You the 3D Way to Make Faster Design Decisions 1:04:15

2y ago1:04:15

1:04:15

In event design, each decision matters and every decision has so many variables. That’s why today’s guest shares the tech tool that helps you accurately create and customize your event vision. So, just hit play to hear the full details! Randi Bushell is the Founder and CEO of Merri, a 3D visualization platform made for event planning. With a backgr…

1
WII 092: Renée Sabo Gives You 5 Steps to Effectively Position Your Business 59:08

2y ago59:08

59:08

If you’re currently booking jobs that don’t have the necessary budget or feel like the right fit, then you need to position your business to attract the clients you want. Because the clients that resonate with you are out there, and they will find you when you’re concretely positioning your company. So, be sure to use this 5 step process, and tune …

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WII 091: Courtney Hopper and Dana Kadwell Give You Tips for Building Your Dream Team 1:00:21

2y ago1:00:21

1:00:21

Business growth leads many planners to weigh whether or not they should hire team members. It’s a decision that can feel risky. It also requires figuring out the best type of employee for your company in terms of both position and personality. Yet successfully expanding is so important because it’s hard to maintain doing everything yourself. That’s…

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