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Twitter marketing expert Madalyn Sklar shares her insights on Twitter best practices in her #TwitterSmarter podcast. Listen as Madalyn interviews top-ranked social media and marketing rock stars who share their best Twitter tips, tools and resources that’ll inspire you to crush your Twitter marketing. These expert tips will teach you how to “work smarter not harder” on Twitter and get noticed right now.
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“A good way to start growing your brand and finding your people on Twitter is to combine your general passion and your general interest and try to find a specific niche within.” – Nick Martin Nick Martin is Hootsuite‘s social engagement specialist. He oversees Hootsuite’s online community engagements and coaches all new hires on how to maximize the…
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“Focus on the audience. Who are you talking to? Why are you talking to them? Are you trying to make them reply? Look at those things to see what you want to be known for.” – Janet Machuka Janet Machuka is a digital marketing manager at Sparks Corporates and the founder of #AfricaTweetChat, which runs every Wednesday at 9pm East Africa Time. That’s …
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”Engaging with insights makes you more followable and it helps you build better relationships, whether that's your audience or strategic partners.” – Todd Giannattasio Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase…
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“Personalizing any type of greeting – whether it just be acknowledgement of someone's tweet – goes so far.” – Alan Hennessy Alan Hennessy is a digital and content marketing consultant and CEO of Kompass Media. He is also a social media trainer, keynote speaker and podcaster (Social Media Talks podcast) with over 15 years of experience in digital an…
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“Play nicely because social media is a bit like a tattoo. Once you’ve actually done it, it’s there forever.” – Tim Hughes Tim Hughes is a global Social Selling pioneer, speaker, CEO, and co-founder of Digital Leadership Associates, and the author of two books: Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Ac…
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“Listen, learn and read (about Twitter marketing), but do you. Don’t think ‘Oh, I need to do video, or I’ve got to host a Twitter chat’ – unless, of course, you want to do that.” – John Carver John Carver a marketing and account management services consultant who helps brands get seen, known and connected with their audience and prospective clients…
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“I would much rather have 500 really amazing fans than 5,000 or 50,000 disengaged fans.” – Crystal King Crystal King is a Social Media Professor for HubSpot Academy and has led global social media and community programs for some really big companies. And she’s taught classes in writing, creativity and social media at some of the largest universitie…
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“When you live-tweet, people see your name. You are actually giving yourself free publicity for your business, and you never know where it leads.” May King Tsang is a professional Live Tweeter and has been helping conferences, festivals and workshops to trend with their respective hashtags for nearly 10 years. Podcast show notes available at https:…
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“Twitter search is so powerful. If you just spend a bit of time figuring out the advanced stuff and how it works, you can find gold.” Warwick Brown is the founder of Account Manager Tips, where he helps organizations grow client revenue and retention by empowering account management teams with the tools and mindset to succeed. Podcast show notes av…
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“Twitter is about being real, authentic, and making the most amazing connections with other people.” – Sarah Clay Sarah Clay is an award winning Social Media Expert and runs her own Social Media Consultancy firm. She manages social media accounts for the hospitality industry and also gives private workshops to entrepreneurs, teaching them how to ru…
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My guest Dan Willis is an international digital marketer with over fifteen years of experience on three continents in multiple languages. The advice he shares comes from real, practical experience consulting with major brands like FOX TV, Toyota, and H&M (France, the U.K., Switzerland, Canada, and the U.S.). "Video simplifies everything. Instead of…
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Christine Gritmon helps small, local businesses be less intimidated by social media so that they can take better advantage of the incredible community-generating opportunities these platforms offer – all with an eye towards strategy, efficiency, and, most of all, personality! Christine loves public speaking, group workshops and training sessions, a…
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Debra Eckerling is host of the #GoalChat Twitter Chat, Sundays at 10pm ET. She is also a goal coach, project catalyst, and founder of The D*E*B Method. Debra works with individuals and businesses helping them set goals and manage their projects. She’s the author of “Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals” (due out…
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In this episode, I give you six laser-focused tips to boost your Twitter productivity and get you awesome results. I talk about choosing daily, weekly and monthly Twitter tasks, picking optimal posting times, automating some of your tweets and more. Podcast show notes available at https://madalynsklar.com/twittersmarter63…
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Rachel Moffett is the creator of Define Your Hustle and a mindset and manifestation coach for women in business. She helps them step into their next level selves and create success in their online businesses. You may also know Rachel as the person behind the Express Writers Twitter account. She’s super active on the #TwitterSmarter chat as well as …
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Tamara Tanney is a digital marketer and founder of Marketing Millennial, an agency specializing in social media, content creation, and creative strategy. Over the years, she has made it her mantra to constantly keep learning. She is one of the regulars on my weekly #TwitterSmarter chat, and she’s always sharing helpful insights. In this episode, Ta…
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Kristin Smedley is an award-winning nonprofit leader, TEDx speaker, and author. She never planned any of that. But then two of her three children were diagnosed with a rare disease that causes blindness, and she had to learn how to use tools to help them. Kristin’s two blind sons are now thriving as gifted high school and college students. She is t…
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Each week I'll be sharing a solo episode that's filled with super helpful, strategic Twitter tips aimed to help you rock your Twitter. If you’re ready to start getting noticed on Twitter, these 8 tips are for you! This advice will have you seeing audience growth and more engagement, which is exactly what we all want in the social media world. Podca…
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My guest Dhariana Lozano is a social media consultant with almost a decade of experience helping B2B and B2C brands use social media to expand their reach online. She’s also the co-founder of a New York boutique marketing agency called Supremacy Marketing. Podcast show notes available at https://madalynsklar.com/twittersmarter56…
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My guest Nika Stewart is a social media trailblazer, national speaker, and CEO of GhostTweeting.com. Nika has built a reputation for turning entrepreneurs and thought leaders into social media superstars. She does this by helping clients leverage the awesome power of social media to spread their messages and maximize brand awareness. With that goal…
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Tim Fargo is the CEO of Social Jukebox, an amazing and powerful Twitter automation tool that I love and use every day for marketing my brand on Twitter. It’s a paid scheduling tool that allows you to load a “jukebox” full of content so you can schedule tweets to go out and then sit back and let it do the job for you. I’ve known Tim for many years a…
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Garrett Moon is the CEO and Co-Founder of CoSchedule, a popular editorial calendar that helps you plan, promote and execute your marketing strategy. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world. Garrett has a new book o…
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Kami Huyse is the CEO of Zoetica Media and the founder of Growth Hacks for Women, a community where she shares inspiring life, business and productivity hacks for entrepreneurs. In 2009 she started the Social Media Breakfast of Houston. And last year Kami and I started a new podcast together called Communities That Convert. In this episode, Kami sh…
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In this episode we’re doing something a little different. I’m spotlighting two people who are using a new Twitter feature that allows you to have up to 50 character spaces for your display name. It was 25 spaces and now it’s doubled. This allows you to get really creative. On my profile it says: Madalyn Sklar. Speaker. Podcaster. Chat Host. It’s a …
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Jay Baer is the founder of Convince & Convert, a company that provides social media and content marketing strategies to top brands. He’s also a digital marketing expert, keynote speaker at events all across the globe, he’s a New York Times best-selling author, an investor in tech start-ups, founder of 5 multi-million dollar companies, and he’s also…
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In this brief, solo episode (yeah, it’s just me) I share my thoughts on the new expanded tweets. It’s an excerpt from my recent post, What Will Happen To Twitter’s Brevity With Expanded Tweet Count? I’d love to know your thoughts about this big change to Twitter. Feel free to comment at the bottom of the page. It’s official. Twitter has expanded it…
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Dorie Clark is a marketing strategy consultant and professional speaker who has worked with clients including Google, Microsoft, Morgan Stanley, Fidelity, Yale University, and more. She’s a regular contributor to the Harvard Business Review and many other great publications. She’s the author of a brand new book out this week called “Entrepreneurial…
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Joe Martin is the Head of Social Analytics and a Brand Evangelist at Adobe. He has 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy. As the Head of Social Insights his team is responsible for using data insights from social to influence strategy, product development, monitor the …
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Dan Gingiss is a Social Media and Customer Experience Executive, Author, Podcaster and Speaker. He’s currently working as Senior Director – Global Social Media at McDonald’s, responsible for global strategy and best practices sharing of social media marketing, listening, customer care, crisis management and insights/analytics. Dan is the author of …
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Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social M…
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On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at Twitter.com as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to me and shared his thoughts about the recent Twitter upda…
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Lucy Rendler-Kaplan is a marketing veteran with nearly 17 years of experience in public relations, marketing management and social media. She’s worked on projects for Red Bull, ONE Coconut Water, Camel, Lipton and Ethos Water just to name a few. She founded her own boutique public relations agency, calling it Arkay Marketing. The company focuses on…
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Christin Kardos is the Social Media & Community Manager at Convince & Convert, a digital marketing consulting group founded by best-selling author and popular keynote speaker, Jay Baer. She’s well known as a digital cheerleader and bacon analyst – hey, it’s in her Twitter bio. LOL! I’ve known Christin for several years now. We first met on Twitter,…
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Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. According to her LinkedIn profile, she’s a one-woman hurricane, blitzing her way across the web on a mission to save the world from drab landing pages and sales funnels that don’t convert. In this episode, Lilach shares insights on systems, s…
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Mindi Rosser is a Social Selling Strategist and Social Media Marketing Manager splitting her time between her own consulting company as well as The Conversion Company Network, a digital marketing agency that focuses on B2B marketing to engage prospects and generate leads. In this episode, Mindi shares helpful social selling strategies that she uses…
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Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leo…
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Michael Stelzner is the CEO & Founder of Social Media Examiner, the world’s largest social media marketing resource. I read his blog every day because it’s filled with the best, most up-to-date articles and information that pertain to the world of social media. Mike is the host of the Social Media Marketing podcast. He brings on expert guests discu…
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In this solo episode I share my tips and strategies on how to leverage Twitter at conferences and events. As I was heading out to Adobe Summit [#AdobeSummit] and Social Media Marketing World [#SMMW17] last week, I was inspired to record this episode and share my thoughts and experience using Twitter at conferences. I love conferences and I love twe…
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Reid Robinson is a Social Media Business Strategist for Hootsuite. He leads social selling initiatives for both Hootsuite and some of the world’s largest brands. He’s also responsible for educating the global sales team on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships, and ultimately …
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Brittany Berger is the Content and PR Manager at Mention.com, a media monitoring company where she takes charge of the site’s content creation as well as their PR outreach and strategy management. In this episode Brittany and I talk about a variety of ways to use Twitter lists like how to leverage them to help you interact with your target audience…
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Kevin Garber is the CEO of ManageFlitter, a popular Twitter marketing platform that helps you manage and grow your Twitter account. He also hosts his own Podcast that covers a variety of tech topics and includes interviews with tech industry thought leaders. His website says: "ManageFlitter provides you with a set of easy to use tools to empower yo…
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Ross is the founder of Electric Kiwi, a design and marketing firm that specifically caters to the music industry. Based in Scotland, Ross applies his web design expertise to help bands and musicians around the world build an electrifying online presence. He is also the co-host of the podcast Bridge the Atlantic, along with Canadian musician and fil…
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Mike Kawula is the founder of Social Quant, a Twitter growth tool that helps companies and individuals grow their Twitter following quickly, specifically gaining quality followers so they’re able to get more engagement, more retweets, and more clicks back to their website. Mike is a die-hard entrepreneur with a knack for running successful business…
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Mara Olson is the founder of the social media marketing and consulting company, Smart Bee Social. I invited her to the show today because she’s got something really cool and unique to share – Twitter videos. If you haven’t used Twitter video yet or if this is your first time hearing about it, you’re in for a treat. Mara explains how she is utilizin…
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Today’s episode is a #TwitterSmarter first as we are bringing in a duo on the show. Let’s welcome Alan K’necht and Michelle Stinson-Ross, hosts of the wildly popular #SocialChat, happening every Monday at 9pm ET. Alan is the VP of Social Analytics at digital marketing company, Digital Always Media. With 20+ years experience in the digital marketing…
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Sarah Nagel is the Community Outreach Manager for Sprout Social and the host of the popular #SproutChat that takes place Wednesdays at 3pm Eastern. Sarah launched the chat in June 2014 and it quickly became a leading destination. She does an excellent job connecting people and brands together. Sarah has been working in social media for four years, …
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