Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!
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Is it just us, or is 2024 moving in fast-forward? In this episode we talk about the importance of community, family, and finding balance in a busy season. This month, we’re diving into the power of building connections and nurturing a positive, supportive space in both business and life. Plus, we give you a sneak-peek into our 2025 plans — with a f…
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Feeling overwhelmed with social media (and life?) You aren’t alone! In my latest podcast, I share some insights from a recent training we did on this very subject. I also share some personal thoughts after celebrating my (gulp) 49th birthday. Hint, I am excited to be flying into the last year of my 40s! Lastly - we have some exciting news, this wee…
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Kindness counts. Empathy counts. Having a strategy counts - especially with social media in uncertain times. Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in…
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In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have ne…
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There is a lot going on in the world right now. The good news is that the opportunity is wide open to control what you can control - especially with your content. As Walt Disney famously said about other amusement parks at the time he was dreaming of Disneyland, “Their mediocrity is our opportunity.” In this episode, I go behind-the-scenes into my …
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Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner. I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icon…
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Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganino’s Mike Drop Era retreat in New York City. I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event…
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Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielanc…
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Kindness counts, right? We just got back from NYC, and I am excited to share a bit about our trip, the kindness we experienced, some of the fun things we did and a few lessons along the way this month. I am also excited to also share some ‘wins’ for the month, what I am reading and specifically, this episode - I am going to encourage you to find th…
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Grab a cup of coffee and let’s chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard! I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mast…
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Happy March! Grab a cup of coffee or your favorite beverage and let’s catch up! In this episode I share what I’m listening to this month, what I am reading, how I am tracking ‘wins’ this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what’s next in 2024! Would love to hear from you if you …
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Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what I’m reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielance Additional links: Instagram Challenge: katielance.com/challenge Instagram Masterclass: kati…
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Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts! Subscribe to our YouTube channel here. Signup for the #GetSocialSmart Academy before the end of January: katielance.com/acade…
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Are you a real estate professional looking to dominate the digital landscape in 2024? My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective. Learn how to implement a 2024 social media strategy by using the following tips: Content is King: Dive deep…
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In this episode, I’m thrilled to be joined by the internationally renowned keynote speaker and best-selling author, Marki Lemons-Ryhal, to delve into the world of Artificial Intelligence (AI) in the real estate industry. As a respected authority in real estate and technology, Marki offers a valuable overview of AI and OpenAI’s ChatGPT, enlightening…
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In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next …
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Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona…
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Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled succes…
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In this inspiring interview, we sat down with Karin Carr, founder and CEO of Karin Carr Coaching, Amazon bestselling author, and a renowned expert in video marketing for small businesses. Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of ju…
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Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals. In this episode, Katie dives deep into the worl…
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This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie! In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the wo…
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Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years. During their conversation, Katie an…
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In this episode, we dive into the world of customer experience and standing out in a crowded market with author Brittany Hodak. Her latest book, "Creating Super Fans," is all about creating loyal customers who will not only continue to support your business, but also spread the word to others. During our conversation, we discuss the importance of c…
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In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business. Stephanie shares her insights and experience in usi…
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Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we’ll explore the concept of active listening and how it can be applied to social media interactions. You’ll learn the importance of fully engaging with your clients and paying attention to their needs, as …
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Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023. You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3IDi Katie Lance
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Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more! We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare lik…
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Have you ever wondered what it would be like to work with your spouse or partner? In this week’s episode, I chat with my partner in life and business - my husband Paul Lance! We chatted about what it’s like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons lear…
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Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this! In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her bu…
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Celebrating 10 Years in Business!
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Recently, we celebrated our 10-year business anniversary with a special Facebook Live! This is a replay in case you missed it. The entire month of October had us celebrating and reminiscing, and this Facebook Live was a great way to cap off the month! Listen to the replay for some fun giveaways, hear some valuable social media tips, content ideas, …
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Are you ready to learn all about Instagram Reels, YouTube and what is working right now to grow your real estate business? In this Flashback Friday episode I’m excited to share a great conversation I had a few weeks back with a dear friend of mine, Chavi Hohm, over on Instagram Live. Chavi is co-founder of Team Diva Real Estate. Team Diva Real Esta…
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Have you been wanting to grow your real estate business through YouTube but weren’t sure how? I recently had the pleasure of interviewing long-time #GetSocialSmart Academy member, Christian Walsh. Over the last two years, Christian has grown his YouTube channel to more than 16K subscribers and has impacted his business in so many ways. As Christian…
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In this Flashback Friday episode, I am excited to flashback to an interview I did a few weeks back with Linda O’Koniewski and Christine George! Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer E…
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I recently had the pleasure of chatting with long-time #GetSocialSmart Academy member, Nora Lynch Smith all about real estate, her love of learning, her advice to newer agents, social media and more! Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top pr…
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Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors. In this Flashback Friday episode, I am excited …
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I recently had the pleasure of interviewing #GetSocialSmart Academy member, Jim Chu for our monthly Academy Spotlight series! Jim has been in real estate about six years, and is a real estate salesperson with Royal LePage Real Estate Services in Mississauga, Ontario - Canada. He’s also been a part of our Academy for almost a year and a half. In our…
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It’s Flashback Friday! Today we’re revisiting one of my favorite interviews with my dear friend and long-time Realtor, Stephanie Lanier. I had the pleasure of speaking with Stephanie about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son. Stephanie is a true inspiration and in this pod…
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I had the pleasure of interviewing long-time #GetSocialSmart Academy member and 20-year real estate veteran Lisa Escue! Lisa and her husband just left a major franchise and branched out on their own. We had a great conversation about their business and evolution, what it’s like to re-brand, how they have built their business in the Dallas/Fort Wort…
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Can you believe that the end of 2021 is around the corner? This year has flown by. In this episode I thought I’d share some reflections personally and professionally and some things on the horizon for 2022. I can’t wait for you to listen! This year in 2021 we celebrated our 9-year business anniversary and our 20-year wedding anniversary! We are so …
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I am excited to share with you an interview I did recently with a long-time member of our #GetSocialSmart Academy and real estate broker - Eileen Lacerte. In this interview Eileen shares her tips and advice for how she leverages video and email marketing to stay top of mind for her clients and people who may be buying or selling luxury properties i…
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Do you struggle with shiny object syndrome? You aren’t alone! In my latest interview with Realtor, coach and author of the new book “Agent Rise” - Neil Mathweg shares some of the biggest mistakes he sees agents making in their business, how to have the right mindset for success, proven lead generation ideas for 2022 and so much more. I know you wil…
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In the past few years we have interviewed some really fantastic people here on the podcast and what I have found is that there are a few things that really help to make a great podcast guest! Don’t have any distractions - turn off your notifications It’s ok to stumble over your words Be prepared It’s ok to laugh! Answer the questions Listen to 1-2 …
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Video Marketing, Content Creation and Distribution | Interview with Betti Russo
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Organized, intentional and systematic. That are the three words that come to mind when I think about one of our long-time #GetSocialSmart Academy members and Realtor, Betti Russo. I had the pleasure of chatting with Betti recently on a Facebook Live. She offered to come on our show to share behind the scenes how she maps out her weekly videos, how …
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Fresh out of high school, Franke Joehl jumped into real estate and in the last 7 years - he has catapulted his career and is now the director of Operations for EXIT Realty Alabama and Mississippi as well as an amazing national speaker, coach, podcaster and more. Franke is also a long-time #GetSocialSmart Academy member and dear friend and I am thri…
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Have you thought about what it takes to be a great leader? In today’s podcast, I have the pleasure of interviewing the CEO of RE/MAX Holdings and the author of the new book, “Start with a WIN!” - Adam Contos. We had a great conversation about how to avoid overwhelm, combat stress, goal-setting for 2022 and how to step into leadership at home or in …
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When we opened our doors in 2012, I had no idea what to expect. We have evolved and grown so much over the years and in this episode I’m sharing some reflections, lessons learned and some really great tangible tips on what is working now for us in business. We’ve been celebrating our business anniversary the whole month of October and earlier this …
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There is perhaps nothing more empowering than homeownership. In today’s podcast, I have the pleasure of speaking with Roy Machado, Founder of All City Homes, about his passion for promoting home ownership and empowering people in his community. At All City Homes they saw that there was a small number of black or brown real estate agents in many com…
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How can you be seen everywhere? In this #GetSocialSmart Academy Spotlight Interview, Tom Pietsch and Susan Hall share some of their best tips for being seen and building a thriving real estate business. Tom and Susan have been a part of our Academy family for quite some time now and also attended our high-level Mastermind a few years back. They are…
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At the end of our lives, no one will wish that we “spent more time at the office.” Quality of life and leading a family first business is what it is all about! I had the pleasure of speaking with dear friend and long-time Realtor, Stephanie Lanier, about how she switched from a career in social work into real estate after a devastating medical diag…
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In this podcast, I share a few thoughts about how events have evolved, my thoughts around in-person and virtual events, what it was like to be back onstage, and some behind-the-scenes into how I prepare for a new keynote. Helpful tips to prepare for a keynote: Get to the venue early - do a sound and tech check. Get onstage. Walk the stage. Get to k…
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