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All of us are clueless at one time or another.Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It’s also for those who feel like they’ve still got something to learn.
 
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch ecom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies ...
 
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74 - Return customers are your real moneymakers. They are 9 times more likely to convert than new leads and spend 3 times more on average than one-off customers! But how do you entice them to come back when the sales and holiday excitement have worn off? That’s where the Email Einsteins come in. Your hosts Vira and Alissa, break down their most eff…
 
73 - The insights so nice, we’re sharing them twice! This week on Email, Einsteins, Vira, and Alissa break down how to survive and even thrive in the dreaded post-holiday slump of January and February. We share some powerful strategies to re-engage your list, encourage new sales, and build lasting customer relationships. Learn more here!…
 
72 - There’s less than a week until the biggest online shopping day. Ever. This week on Email Einsteins, Vira and Alissa put together their checklist of quick wins to help fine-tune your Black Friday Cyber Monday performance. Tiny changes can make a world of difference for your customers. These mad scientists tackle everything from automating your …
 
71 - In this episode, we’re sharing our five favorite styles of subject line that will be your best friend in 2021. We’ll give some examples of highly effective subject lines and break down why they work. We want you to get the most out of those precious 50 characters and stand out this Black Friday. Tune in here!…
 
70 - On this episode of Email Einsteins, we break down our proven techniques to keep all new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately. We will run through the specific offers you should implement, when to send re-engagement emails, and which buyers to…
 
69 - Black Friday is coming up. Fast. There's an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch. In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make th…
 
68 - The early bird opt-in is a great way to get your list primed and ready for the big shopping days, but it’s also a really good strategy when you want to get them on board before the holiday season starts! Listen to the episode and learn more!Di Vira Sadlak and Alissa Taggart
 
67 - Black Friday and Cyber Monday are just around the corner! If you're looking for creative promotion ideas to get your store noticed, this episode is for you. Learn how to use percentage discounts, dollar discounts, free shipping, and other ways to drive sales during one of the busiest times of the year! Tune in here!…
 
66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learn How often to send emails if you sell a luxury product How to keep the quality of your emails consistent with your products and customer experi…
 
65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate. In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right p…
 
64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results. Tune in here: http://flowium.co/episode64…
 
63 - This is an inspirational interview with Doone Roisin. She shares her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs. Tune in here: http://flowium.co/episode63Di Vira Sadlak and Alissa Taggart
 
62 - In this week’s episode, we’re interviewing Ricky Joshi, the Co-Founder of Saatva. Ricky shares the best tips on how to grow an eCommerce business and become a disruptor even in such a traditional industry as mattresses. Tune in for this fun and insightful interview: http://flowium.co/episode62Di Vira Sadlak and Alissa Taggart
 
61 - In this episode, Vira and Alissa share the best ways to build trust and spark engagement with your customer so you can get valuable feedback on your product, get inspiring testimonials, and prove to your customers you’re the best brand for them. Tune in here: https://flowium.co/episode61Di Vira Sadlak and Alissa Taggart
 
60 - This time, Alissa and Vira sit down to talk email with Shianne Smalling, the CRM specialist at Andie. Tune in for this insightful conversation and don’t forget to grab a notepad because this episode is full of stellar email strategy tips you’ll want to write down: http://flowium.co/episode60Di Vira Sadlak and Alissa Taggart
 
59 - In this episode, we’re joined by Vincent Moreau, the founder and CEO of SEO Therapy. Listen to this episode packed with actionable insights and SEO banter: http://flowium.co/episode59Di Vira Sadlak and Alissa Taggart
 
58 - In this episode, our hosts Alissa and Vira share the 3 golden rules of creating the kind of eCommerce newsletters your customers look forward to, impatiently refreshing their inbox. Learn more here: http://flowium.co/episode58Di Vira Sadlak and Alissa Taggart
 
57 - In this episode, Vira and Alissa share the 4 proven eCommerce conversion rate hacks that they’ve learned over the years of working with eCommerce businesses across dozens of different industries. So if you’re not sure why your emails aren’t converting the way you’d hoped, or wish your conversion rate was higher, this episode is for you: https:…
 
56 - With different people having so many different daily routines, it can be tricky to figure out when to send your flash sales and product release campaigns. But fret not – in this episode, we’re sharing the best times to send marketing emails to maximize your conversion rates. Tune in here: http://flowium.co/episode56…
 
55 - Is it even worth it to invest in email marketing? Spoiler alert, it is – and in this episode, we share exactly how to calculate your email marketing ROI as an eCommerce business. Tune in here to find out: http://flowium.co/episode55Di Vira Sadlak and Alissa Taggart
 
54 - This time, Alissa and Vira chat with Andriy Boychuk, an email marketing mastermind and the founder of Flowium. In the episode, they discuss the 5 key points to consider when deciding whether to hire an agency or DIY your email marketing. Tune in here!Di Vira Sadlak and Alissa Taggart
 
53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products. In this episode, we interview a guest who can help you do exactly that – Ashley DeLuca, an Email Marketing Stra…
 
51 - SMS Marketing has taken the world by frenzy and if you are an eCommerce business owner or work for an eCommerce brand you’ve either heard of it and are wondering “is it too good to be true?” or you’ve already started implementing your own SMS marketing. Listen to this episode with our guests from Klaviyo, Navin Jain and Stephanie Flynn!…
 
50 - Every business has lapsed customers who haven’t interacted with your brand or purchased in a while. Even though 70% of businesses agree it’s cheaper to retain customers than it is to find new ones. However, only 30% make efforts to win back customers they haven’t seen in quite a while. Listen to this episode to learn some win back tips and tri…
 
49 - In the first quarter of 2021, mobile devices generated 54.8% of global website traffic. However, this mobile traffic is converting at less than half the rate of that on desktop, at 2.25% compared to 4.81% for desktop. It seems that people are happy to browse on mobile, but many still prefer to buy on desktop. In this episode, we’ll look at the…
 
48 - In this episode, we interview Paul Minors, the King of Productivity, who will share key productivity principles, the most common productivity mistakes and some productivity tools and apps that are essential for eCommerce business. Tune in to learn more: http://flowium.co/episode48Di Vira Sadlak and Alissa Taggart
 
47 - Have your open rates suddenly plunged to single digits without warning or explanation? In 99% of these cases, your extremely low open rate is a result of your newsletter accidentally ending up in that nasty place we call the spam folder. In this podcast, we will share some of the best ways to get out of the spam folder! Tune in here: http://fl…
 
46 - Our special guest for this episode of Email Einstein is Marcus Sheridan, a highly sought-after international keynote speaker. Listen to the episode to dig some sales & marketing gems and to learn how to build trust with your eCommerce customers. Find more information here: http://flowium.co/episode46…
 
45 - In this episode, we interview Reese Spykerman, an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing. Tune in to learn how to improve your website conversion: http://flowium.co/episode45Di Vira Sadlak and Alissa Taggart
 
42 - How to make sure that you're making the right choice when hiring an email marketing agency for your eCommerce store? What are some tips for hiring the right email marketing agency? What are some major digital marketing agency red flags to look out for? Listen to the episode and find out the answers! http://flowium.co/episode42…
 
41 - In today’s episode, we interview Ben Fisher, Co-founder of 1-Click Pony and CartHook.. Ben walks us through what is 1-Click Pony and how to use it to drive sales for your eCommerce business by getting your customers to repurchase. Learn more here: flowium.co/episode41Di Vira Sadlak and Alissa Taggart
 
40 - Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand. How to marry them together? Learn more here: http://flowium.co/episode40Di Vira Sadlak and Alissa Taggart
 
39 - Most online store owners spend the majority of their marketing budget trying to attract new business when they should be selling more to their existing customers. But in addition to trying to win over new customers, you can squeeze more value out of your existing ones. That means you can grow the business without sending marketing, advertising…
 
38 - In this podcast episode, we focus on 4 important strategies that are the bare minimum for what you need to incorporate into your marketing strategy if you are a subscription-based company or offer subscription products. Learn more here: http://flowium.co/episode38Di Vira Sadlak and Alissa Taggart
 
36 - In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers. Learn more here: http://flowium.co/episode36Di Vira Sadlak and Alissa Taggart
 
35 - “What gets measured, gets managed". There is no way to create a profitable email program without being able to measure the effectiveness of what you do. In this week’s episode, we are joined by Jon Palmer, a Product Marketing Manager at Klaviyo, who helps us figure out the best way to measure the success of email marketing and navigate Klaviyo…
 
34 - The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list. In this week’s episode, our hosts Vira and Alissa talk about list cleaning – why it’s crucial to the success of your email marketing, its key principles, and the exact steps you should take to clean your list. Tune in h…
 
33 - Loyalty programs are still one of the most powerful and effective ways to increase your customer lifetime value. In this episode of Email Einstein, our hosts Vira and Alissa are joined by Tim Peckover, Senior Manager of Marketing & Community at Smile.io, the world’s largest loyalty platform, providing easy-to-use reward programs that help scal…
 
32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship with your customer even after the first 90 days of their purchase. Tune in here to learn what ema…
 
31 - Every new customer goes through a journey called a customer lifecycle. Your job is to anticipate different stages of your customer's journey and address them as organically as possible with appropriate emails. In this week’s episode, our hosts Vira and Alissa cover how to use automations as natural touch points to lead your customer through th…
 
30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind with a well-implemented preference page. In today’s episode, Vira and Alissa walk you through what …
 
29 - High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers. One powerful way to minimize it is segmentation. In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today. Tune in here: http://flowium.co/episode29…
 
28 - Coming up with consistently good content for your email campaigns isn't so easy. Event and holiday calendars are every marketer’s best tool when you run out of fresh ideas for campaigns. In this episode, we walk you through different holidays and events you can use for your campaigns in February and make your customers fall in love with you. T…
 
27 - Fun fact! A lot of the customers who bought from you during the holiday sales season, will never come back again… Unless, you put some effort into engaging them and nudging them to buy a second time. Tune in for today’s episode of Email Einstein to learn 4 simple ways to turn one-time holiday shoppers into repeat customers: http://flowium.co/e…
 
26 - The end of last year was all about preparing a game plan for 2021. After the holidays, you feel recharged and ready to get things done. But before you dive into the execution of your strategy, it’s worth taking a look at this year’s trends – to stay relevant and to see how you can apply them in your marketing. Tune in for today’s episode to le…
 
25 - As an email marketing agency, we found ourselves in the unique position of helping clients to make decisions regarding their business practices and advising on where to go. In today's episode, we’ll be talking about the biggest lessons this turbulent year taught us: http://flowium.co/episode25Di Vira Sadlak and Alissa Taggart
 
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