Hosted by Wex Appeal Podcast Unlock the secrets behind the powerful rebrand of Brute as Wex Appeal sits down with the masterminds Matt Torres and Micah Shoemaker. Get ready to discover how a strategic facelift can rejuvenate not just a company's image, but its entire ethos. This episode peels back the layers of Brute's transformation, exploring the…

Ready to level up your understanding of the CrossFit Games? This episode of the Brute Strength Podcast will give you a fresh perspective on the hotly debated topic of age groups in the sport. Micah Shoemaker and Matt Torres, Owner and CEO of Brute Strength and Coach to many CrossFit Games athletes, dive deep into the controversies, costs, and the f…

Have you ever found yourself struggling to maintain your fitness and nutrition routines while traveling for competitions? Join us as we share our personal experiences and tips on how to take care of yourself during these trips, such as focusing on protein intake and maintaining your meal routines when possible. In this episode, the Director of Coac…

Renato is a content creator in the CrossFit space who's life changed when his son pleaded, "Daddy, please don't go to work." It was this powerful catalyst that pushed my guest, Renato, to finally pursue his passion for content creation full-time. In this heartfelt episode, we share our personal journeys and the challenges we faced in taking that le…

Danielle Brandon, Dallin Pepper, and Coach Matt Torres join Micah at Wodapoloza to discuss the season and the new additions to the Brute Strength HQ team. Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we ca…

Nicole Torres is a physcial therapist in Naples, FL who helps CrossFitters get out of pain. Most notably she's worked with Emma Cary with her back injury. Links: Connect with Micah Connect with Nicole Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you t…

Luan Nguyen has been in the fitness industry for over 2 decades. He currently owns and operates a gym in Birmingham, AL, Wheelhouse Academy. Prior to Wheelhouse, Luan has served many different roles in the industry - including Programming Director for a fitness franchise, consultant to gyms all over the United States, and Competition Director to so…

Coach El is one of the top coaches at the elite level of the sport of CrossFit. Links: Connect with Micah Connect with El Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews: Enjoy the show?…

Sam Smith is currently the Head Coach at Crafted Coaching which provides 1:1 remote coaching. Sam initally appeared on the podcast on Epsiode 25 which you can listen to by clicking the Episode 25 link. Sam was an All-American in Golf at USC. After his stint at USC, he competed competitively in CrossFit which led him to coaching athletes in the spor…

Today Micah talks about the different lessons he's learned in 2022 regarding business, life, and himself. Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews: Enjoy…

Aaron Rouselle is the founder of Pop’s Culture. He is a father, a coach, a cancer survivor, and a 2x transplant recipient. In 2015, he was fortunate enough to receive his first Liver Transplant. Following months of rehab, he returned to competitive shape for the Transplant Games in Spain in 2017, where he won a Gold Medal in Basketball. He competed…

Ellie is a entrepreneur and CrossFit Semi-Final athlete. Ellie is a world class athlete notably taking 11th place worldwide in 22.1 and 9th place worldwide in 21.1. Despite those top performances, Ellie has worked diligently on her strength deficit. We candidly discuss that journey which at times has been frustrating and disappointing. Links: Conne…

Todd Wise is the owner of CrossFit Currahee and The Pack. We dive into the science of happiness and how to become a professional coach and charge top dollar for it. Links: Connect with Micah Connect with Todd The Science of Happiness Podcast Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love…

10/21/22 - Episode CCXlX - It's All Obi's Fault by The Brute Strength PodcastDi The Brute Strength Podcast

Let me ask you a question: does it matter if you beat someone by 1 rep or 100 reps in a workout? Should the leaderboard "score" that the same way?There is a lot of debate over whether the scoring system of the CrossFit Games is adequate to find the Fittest on Earth. This is wher Z-score comes in. Tyler Watkins, a data analyist, asserts that Z-score…

Micah and Will discuss the future of CrossFit. Will there be SemiFinals this year? Is Birmingham, Alabama a good move for the CrossFit Games? Links: Connect with Micah Conect with Will Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how w…

Dr. Sean is the owner of Active Life. Active Life is the bridge between fitness and healthcare. They educate fitness professionals and gym owners to achieve fulfilling careers helping their clients in a way no one else can by empowering individuals to live their lives without limits. Dr. Sean goes far beyond the walls of the gym, as we discuss how …

09/30/22 - Episode CCXVlll - Soccer Dad by The Brute Strength PodcastDi The Brute Strength Podcast

How much work is required for it to be UNREASONABLE to believe that I wouldn't get results? Links: CLICK HERE TO SIGN UP FOR CAMP Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get starte…

Ryan walks us through a conversation on his parent's porch that changed his life. Ryan was 19 and wanted to end his life. Out of some of these darkest moments LRX Apparel was born. Links: Connect with Micah Links: Connect with Ryan LRX Apparel Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would lo…

Brandon, Alex, and Micah discuss the most avoided topics in the creative space of CrossFit. Links: Connect with Micah Connect with Brandon Connect with Alex Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to ge…

Brute Strength is hosting a camp on Nov. 4-6 @ Brute HQ in Naples, FL, led by Coach Matt Torres and company. A limited number of spots are available, and time is running out to lock in that early bird price (see link below). Links: CLICK HERE TO SIGN UP FOR CAMP: http://form.jotform.com/222336519723254 Discount Codes: EARLY2DAY - for both days of c…

Coach Dom is one of the Brute HQ coaches responsible for coaching Danielle Brandon, Emma Cary, Dallin Pepper, James Sprague, and Olivia Sulek. Links: Connect with Micah Connect with Coach Dom Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find ou…

08/26/22 - Episode CCXVll - How Old is Jav? by The Brute Strength PodcastDi The Brute Strength Podcast

Brandon is an affiliate owner, athlete, and one of the most sought after photographers in the sport of CrossFit. Links: Connect with Micah Connect with Brandon Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to…

Coach El joins the podcast again to discuss just how much harder the sport of CrossFit can get. How heavy can the weights become? How hard can the skills get? How high can the volume be? Links: Connect with Micah Connect with El Youtube Clip with James Fitzgerald Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coa…

Jessica has an “OG” CrossFit story. Her first workout was “Fran” where shortly thereafter she fell in love with CrossFit. Once she learned she could compete, she participated in her first open at 14 years old. 10 years later Jessica has competed at both the Regional and Semi-Final level. Links: Connect with Micah Connect with Jessica Resources: Sta…

07/29/22 - Episode CCXV1 - Its a True Crime Podcast by The Brute Strength PodcastDi The Brute Strength Podcast

In today’s episode we are joined by Dawn Fletcher from Driven Mind Training. We discuss why traditional mindset training doesn’t work in her experience, why Michael Jordan has mastered his mindset, and what athletes can do to optimize their potential. Dawn is the owner of Driven Mind Training that provides 1:1 mental training to some of the top com…

It’s easy to get frustrated with a lack of progress and results. Today, we discuss the utility of failure and the opportunity that can lie within it. Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can hel…

Danielle Brandon Energy (DBE) is a vibe all unto itself. DB has recently left Underdogs Training Camp in Vegas ahead of the 2022 NOBULL CrossFit Games and is now training . . . Links: Connect with Micah Connect with Danielle Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free…

07/08/22 - Episode CCXV - Listener Questions by The Brute Strength PodcastDi The Brute Strength Podcast

As Mat Fraser's HWPO program has taken off, Jake has become an integral part in the brand's success. While Jake trains day in and day out to make the CrossFit Games, he also serves as the training partner to one of the Fittest on Earth- Mal O'Brien. Links: Connect with Micah Connect with Jake Resources: Start your journey as an elite-level CrossFit…

We're joined by Coach Matt Torres, Head Coach at Brute HQ in Naples, FL. Matt is responsible for coaching some of the top CrossFit athletes including: Dallin Pepper, Emma Carry, Fee Saghafi, Phil Toon and James Sprague, We discuss his process and philosophy behind building some CrossFit champions Links: Connect with Micah Connect with Matt Resource…

Thomas got his start in arguably the most famous town known to CrossFit - Cookeville, TN. Some of his training partners included Rich Froning and Dan Bailey where he got his start in the CrossFit scene. Thomas went to Regionals and then eventually the CrossFit Games on a team. In the meantime, Thomas started his online business, providing meal plan…

We are joined by one of the most accomplished coaches in the sport of fitness, El Senouvor. El has an impressive repertoire of CrossFit Games Athletes under his belt including the Sowder brothers, and 2017, & 2019 Fittest Teen On Earth, Chloe Smith. If you’re interested in learning about El's process for building the fittest athletes on planet Eart…

James Sprague and Micah sit down to discuss James’s journey at the Syndicate CrossFit Semi Final where James missed out on going to the CrossFit Games by only 1 point. Links: Connect with Micah Connect with James Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultatio…

Today may be our most valuable episode yet, especially if you’re a CrossFitter trying to improve for this upcoming season. Micah is joined by elite CrossFit coaches - El and Matt. These two together have guided dozens of athletes to the CrossFit games. The coaches break down quarterfinal performances to help you interpret your own scores and what t…

05/29/22 - Episode CCXlV - Stupid Violet Water by The Brute Strength PodcastDi The Brute Strength Podcast

How do you overcome will sh*t hits the fan? Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews: Enjoy the show? Take a second to leave us a review! Your feedback w…

On today’s episode, Jacob Heppner shares some of his funniest memories of his CrossFit Games career. We discuss his retirement from the sport, his new role as Coach, and how CrossFit is paying off in his next venture - the Tactical Games. Links: Connect with Micah Connect with Jacob Resources: Start your journey as an elite-level CrossFit athlete t…

Would you rather be a fool for trying and failing or not trying at all? Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews: Enjoy the show? Take a second to leave …

5/10/22 - Episode CCXlll - "The White Lincoln" by The Brute Strength PodcastDi The Brute Strength Podcast

Ryan Sowder is a 2x CrossFit Games competitor -- 2019 as an individual and 2021 on a team. Links: Connect with Micah Connect with Ryan Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews: En…

Seth Page (Seth Jumped Ship) joins Micah to discuss the hot top of inconsistent judging standards during the CrossFit Quarterfinals. Why were certain videos penalized so heavily while others that contained half of the required reps were allowed to stay atop of the leaderboard? Links: Connect with Micah Connect with Seth Resources: Start your journe…

04/26/22 - Episode CCXlll - British Empire, 1-Seed by The Brute Strength PodcastDi The Brute Strength Podcast

Snorri Baron is an agent and manager to some of CrossFit's biggest names including Sara Sigmundsdóttir, Björgvin Karl Guðmundsson (BKG), Kelsey Kiel, Roman Khrennikov, and Emma Lawson to name a few. Links: Connect with Micah Connect with Snorri Baron Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff w…

Micah sits down with CrossFit Games athletes Ryan Sowder and Zach Watts to discuss how they balance being professional athletes and everyday life. Links: Connect with Micah Zach Watts Ryan Sowder Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to fin…

04/09/22 - Episode CCXll - The Kirk Cousins of F1 by The Brute Strength PodcastDi The Brute Strength Podcast

Ashley made her first CrossFit Semi Final one year after her first open in 2021, working two jobs and training around a full, busy schedule. Ashley qualified as the 52nd fittest female in North America after missing the qualification mark by over 150 spots in the 2021 CrossFit Quarter Finals. Ashley shares her journey working with her husband as he…