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Welcome to Season 1 of Leaders. My name is Keith Callahan, author of the best selling book Build to Last, and that's how we decided to start this podcast. Season 1 is the entire audiobook right here for you – completely free! Each episode in season 1 represents a chapter of the book. If you’re finding value, make sure you share with your team and on social media. Much love, let's dive in!
 
Hey there my unicorn mama!!! Do you feel like you’re not having success in your network marketing business? Are you struggling to build a team or get customers? Do you think people will run from you if you bring up your company or product one more time? Do you feel awkward, like you’re forcing sales? Do you hate cold market messaging, but have no idea what else would work to grow your network marketing business? What if I told you it was possible to build a successful Network Marketing Busin ...
 
Welcome to the direct sales and social selling podcast. Let's talk about how to create success in the direct sales industry and become a pro at social selling. In each episode I’ll give you my best advice and suggestions on how you can move forward in your business no matter what products or services you sell. My name is Lisa Mustard and I’ve been in the direct sales space for 9 years and I'm excited to help you achieve your goals. Are you ready? Let’s go! Connect with me on my site www.lisa ...
 
Flexible productivity and smarter not harder business success strategies for faith based network marketing moms. Are you tired of spinning your wheels with no direction on how to grow an authentic business you love, what actions will be the best investment of your time, and how to make the most of working your business in those small pockets of your crazy momlife day? Do you wish there was a roadmap for how to make time management work for you, instead of adding to your anxiety and overwhelm ...
 
Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
 
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Yahhhhh!!! You're back for part 2!Episode 170 was about remembering WHY... (go listen to that before you listen here)Today we're talking about MINDSET!!!We're keeping it super basic...because, DUH...it's back to basics, but I want you to give yourself permission to Build that EMPIRE!SO...that's what we're going to be talking about today!xx,michelle…
 
In previous episodes, we went through all the stages of the CEO path. Depending on what stage you're on, you should have a different focus. We have all the tools and resources that you need for each stage right here. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
 
Today's special guest is Coach MarJean Christiansen who will be sharing her expertise in how to secure your Facebook profile to keep the hackers away and stay out of the dreaded Facebook jail! She'll also be sharing some tips on how to optimize your Facebook profile to attract organic leads. Connect with Coach MarJean Christiansen MarJean's Linkt.r…
 
Heyyyyy there Jules!Ok...let's get serious here.Kids are back to school (or nearly) and you're ready to KICK THINGS IN GEAR...right?!This is the absolute BEST place to start!This is PART 1 of our Back to Basics (B2B) series ... but in true GATG fashion we're doing it in a different way. We're going agains the grain and we're going to start DEEP!If …
 
After developing leaders, you have working leaders on your team. You are a Leader of Leaders! This is rare BUT if you follow the CEO path you can reach the highest level in this industry. Here is what you need to get to the top and have 100% time AND financial freedom. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/…
 
Ready for financial freedom AND time freedom? To get both of these things, you need to become a leader of developing leaders. Get this stage right and your business is going to continue building upward. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
 
Get ready because we're going to start a series all about BACK TO THE BASICS! We want the success, we love all the new resources that come our way...but the reality... get back to the basics! Stop over complicating things. Keep it simple!!!So...that's what we're going to do!If you have a suggestion of a BASIC thing you and your team do that has bro…
 
CEO Path Stage 4 brings you into the phase of leading others. It is not enough to draw distributors to your team, you need leaders! Learn how to build your team by attracting and mentoring real leaders. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
 
I'd really love to say that this is an episode about 3 tips to 3x your business with half the following, but the reality is...it just isn't that simple. It takes work. And that's what Meagen is here for.The great thing about learning from Meagen and any other expert is that you get the benefit of avoiding some of the major pitfalls they've hit alon…
 
Change is happening in your business and it is time to enter the Recruiter Stage. Build your business by consistently signing up new distributors every single month. It doesn't have to be hard if you lay the right foundation. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/…
 
You're consistently signing up new customers at the achievement level set, now what? It’s time to take action, action, action! Learn how to bring in NEW people week after week, month after month. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
 
Do you have people on your team who join you, they tell you their BIG GOALS and then...NOTHING!Oh...maybe they have some success. They hit a few promotions. But then...they go dark or they stop working.OR...MAYBE THAT'S YOU!Today we're talking about four reasons why people stop working.Four reasons why they give up.As always, I'm going to encourage…
 
The CEO path starts with the active distributor stage. It's all about consuming all the information and connecting with people EVERY single day. Are you or a team member in this stage? Listen up! Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
 
HAPPY AUGUST!It's my birthday month and it just gets me so excited!!! On top of it all we're talking about the FOUR things you ABSOLUTELY, WITHOUT A DOUBT, NEED to be doing EVERY day in your network marketing business to be successful! These are all things you can do in as little as 45 minutes each day! *full disclosure - you get to implement these…
 
If you want to be a leader, you need to know the 3 key points to focus on. Learn about the "95% Who/5% How Rule," where you fall on the CEO path, and how to find your clear visual. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
 
Are you ready to be more than a distributor? It is time you learn about the six different stages of the CEO path. Find out which stage you are on and how to get to stage six, a “Leader of Leaders.” Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
 
"The road to success is always under construction"~Arnold Palmer There are a few things I know about you.If you're listening to the Growth Against the Grain podcast then you're ambitious, you like to set goals, you have BIG goals, you love what you do and that's why you're here.You didn't just join your company because you wanted to get rich...sure…
 
Do you have a CEO mindset or the distributor mindset? If you've ever wondered why a select few experience success in network marketing at the highest levels while everyone else struggles, take a listen. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
 
Welcome back mamas! Today I’m spilling the beans on what it’s been like podcasting for a full year. I’m sharing what I learned, what I love about podcasting, how I’ve grown along the journey and what’s next for me. And maybe, this episode will help shed some light on whether podcasting is something you might want to consider for your own business g…
 
Friend!It's the LAST Tuesday of July and I'm guessing you're feeling the CRUNCH!#amiright?We start the month full of hope and excitement and then the 20th (or 26th in this case) rolls around and we either end up like "Give Up Gail" and have lost all hope or we're "Step On It Sally" and ready to put the pedal to the metal!I don't know where you find…
 
What is the CEO path and why do YOU need it? You may be wondering why nobody else is talking about the CEO path. Let’s take a deep dive into the CEO concept and why your CEO path is so important. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
 
Let's be honest...there are a LOT of things that we're told to do in the Network Marketing space that are really...well...just not ok!THIS is one of them!It may make sense within your business or team, but to the outside world, it's unrelateable. Sure, there's a time and place for it...but there's also a smart way to share. I know...super vague...b…
 
Want to know the SECRET?YES!!!! Yes you do!Well...that's what we're talking about today!This is the GUARANTEED way to reach the goals and level up your business to where you want it to be!If you want to be where the big dogs are...you HAVE to be doing THIS!!!AND...A LOT OF IT!Don't believe me?Listen to the episode and then ask those around you who …
 
If you want to be among the successful in your business, then you need to be doing what those who are there are doing.There is ONE thing that every single successful person you admire has in common. It transcends any single industry. I promise you that every person you admire and look up to who is successful at what they do is consistently doing th…
 
Momlife can be hard. Life often throws us unexpected challenges that are out of our control. And even on the best days, working from home with the kids can be taxing on your nerves, your stress levels, and your sanity. So how can we find more calm in the chaos? Listen in today as I share some tips on how to find pockets of rest and emotional releas…
 
I get it!They told you their hopes and dreams and you want to help them...you CAN help them...but then... THEY DISAPPEAR.What do you do?Do you really just keep going and leave them behind?The answer may surprise you.We're talking about STOP TRYING TO REVIVE THE DEAD. I know it can be hard, but it's an important business strategy you understand.Let'…
 
Social Retail Stories is becoming one of my favorites. I love sharing real life stories from people just like you and me who have either been in the Network Marketing space for years or never before and find something truly different with Social Retail. Social Retail isn't network marketing by another name, it's a completely different way of doing …
 
Why you do what you're doing is HUGE! It's incredibly important.It gets you up in the morning.It keeps you going.BUT... *UNPOPULAR OPINION* Your WHY is NOT ENOUGH to get you where you want to be!!That's the truth!That's what we're talking about today!!Ready????LET'S GO!!!!xx,Michelle ______________________Ready to get CLEAR with your Marketing and …
 
Learn how to shift your perspective on how you approach struggles and challenges in tapping into your strength by choosing your 'but' wisely. Make sure you join the FREE Facebook group I run with my business bestie where you can promote your business daily, learn how to grow your business God's way, and network with other faith led women in busines…
 
Seems like a weird question...right!ARE YOU FRUSTRATED...ENOUGH?Think about that for a minute.You say you want to make $X / month.You say you want to rank advance.You say you want to make changes.You say you want to lose a few pounds.You say you want to [fill in the blank] BUT... are you frustrated ENOUGH to actually make the changes that need to b…
 
Is this your first Network Marketing Business or... are you like many of us...and you've been kissing frogs trying to find the ONE that works best for you?Are you embarrassed by the fact that you've changed companies?I get it! I'm so excited to share Amber's story with you. I love that she didn't let the fact that she's tried multiple companies sto…
 
Emma Tessler is the Founder + CEO of Ninety Five Media; a female-run digital marketing agency that builds results-driven digital marketing strategies for scaling brands. She and her team help their clients connect with ideal clients, build community, and convert audience members into paying clients. Her first exposure to the world of digital market…
 
What does it look like to create your own prospecting process so you can purposefully prospect and move your leads through your funnel system from exposed to closed? Let's chat about your purposeful prospecting process so you can ensure no lead is left behind. Want to catch the rest of the 'Purposeful Prospecting Masterclass' and learn how to Creat…
 
This has been on my heart for a while and NOW is the perfect time.If you watch the news or just do the shopping...you KNOW that things are changing. BUT...we're talking about what that means for YOU in Network Marketing. If you're ready to make a difference.If you're ready to serve your customers and team.If you're ready for massive growth.Then...t…
 
When I first got signed up as a distributor one of the first people I signed up was Nicole Jones. Within the first couple months of Nicole’s business, Nicole signed up Tony Furtado. Tony was one of those distributors that you just hope for. He ran with this business right away. If you look at this playing out, it’s me signing up, then I signed up N…
 
When I’m working with leaders, I see my role as being the bridge for that leader. Being the bridge for where they currently are to where they want to go, or where I see them being capable of going. Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here > https://keit…
 
In order to develop the leaders around us, we need to gain their trust. Following is the process I’ve used and refined over the years to gain the trust of the leaders I’m mentoring. As a leader of leaders, we have to understand our real purpose is developing human beings and uncovering human potential. It’s about bringing out the best in people. It…
 
When you’re mentoring people one-on-one, you have to have an upfront understanding with them. An agreement about the rules of the game. All of this is positioned and laid out for someone you are mentoring during your recruiting and your ‘getting started right’ process. You’re going to want them to know that you’re the mentor. You’re the one who is …
 
It was the first corporate sponsored training I had been to in my network marketing business. I had just driven 12 hours from Boston to Washington DC with a few of my downline distributors and my personal sponsor for a weekend event. To say I was excited about the event would be a huge understatement. I couldn’t wait to learn and get all the detail…
 
Now, we’re getting into the fun part. Once we’re able to identify potential leaders we can start working with them to develop them into the leaders they’re meant to be. One of the first things you need to learn though is that not everybody you sponsor is going to become a leader, because not everybody you sponsor is meant to be a leader. Some are n…
 
Everything that we’ve gone through so far has prepared you to go out there and do the actual work of attracting leaders. This is about you getting in the right mind state to be able to present the business, attract leaders and develop those leaders. This episode is about cultivating the energy needed to attract leaders into your business. Cultivati…
 
In order to build a team of leaders and start attracting other leaders, you have to position yourself in the eyes of others as a leader. When you’re out there recruiting, people have to see you as a leader from the start. Positioning yourself as a leader is about conveying to everyone you come across in this business three different things: I know …
 
One of the biggest obstacles to building a large organization for new distributors (and even seasoned distributors) is understanding the value of what you have to offer. Understanding that the opportunity we have can change lives. Understanding that there are people who are looking for what you have to offer. Distributors are intimidated to approac…
 
Last episode, we talked about creating the right mindset, and now we’re going to talk about creating an improvement plan. When you first look at the two they can sound the same, but they’re actually very different. Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version he…
 
There is a big difference between believing you can do something and knowing without a doubt that you will do something. Those who become leaders in Network Marketing don’t just believe they can achieve success, they know they will. When I signed up to become a distributor with my Network Marketing Company I took it very serious from the start and …
 
Network Marketing trainers, companies and leadership love talking about FINDING YOUR WHY. And not just any old why, but ‘having a why that makes you cry.’ These “whys” come in all different forms depending on the distributor's current life situation. Maybe it's a ‘why’ to be at home with your kids, or the ‘why’ to pay off your credit cards, the ‘wh…
 
Three and a half years into my business, I was on my way home from a 2-week spiritual retreat with my family. At the time, my downline had 15,000+ distributors, and during the two weeks I was gone, we had 800+new distributors sign up. During that retreat, I was unplugged from all technology and as I started to integrate back into the “real world,” …
 
If you’re looking for an author with all the credentials, degrees, and esteemed letters after his name, then you have come to the wrong place. On the other hand, if you're looking for someone who has been there and done that, learned on the streets, came from nothing, and built his way to financial freedom as a network marketing professional, well …
 
I want to introduce to you a concept I call “Built to Last.” It’s an intentional way of building a Network Marketing Business from the ground up. This whole chapter is going to be a deep dive into the ‘built to last’ concept, but for now, the simplest way to describe it is it’s about building a network marketing business (team) one time that thrive…
 
Does prospecting make you anxious? Are you concerned you might say or do the wrong thing? Do you worry you'll come off pushy, spammy, weird, or desperate? I feel you mama, and I know you are not alone. The icky and cold methods of prospecting, most network marketing gurus and companies teach, not only make our leads cringe to the point of hitting t…
 
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