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The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast
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People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han…
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I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect th…
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Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness! During this episode, I’m going to tell you how talking to strangers has contributed to my overall happiness and helped me to grow my revenue a…
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Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, an…
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Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far fro…
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In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on…
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In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business. By dedicating just one hour a day, five days a week, to strat…
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There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold m…
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Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to …
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Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover: The Story Of The Late Lunch That Changed Everything How I Went Out On A Limb To Solve a Simple Problem Three Situations You Might Find Yourself In And How I Could Help Other Areas Y…
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How to build the perfect landing page that converts for Google Ads for local businesses - the 4 pillars of success. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we do…
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This video will show you how to find Google Ads negative keywords, using this tools you will build the ultimate list and will save a lot of money. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, …
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Get the most out of your Google Ads using Google keyword planner. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk/get…
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In this video we will explain how Google Ads billing works. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk/get-local…
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In this video, we will show you how to use Google Keyword Planner to find local keywords for your SEO and Google ad campaigns. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get …
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Rank higher in the map pack using GMB Everywhere and Pleper. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk/get-loca…
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Getting calls outside the area on your Google Ads? Try this instead.. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk…
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Here is how to optimise the perfect landing page for traffic and sales. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.…
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Want to know what Google Ad types and objectives to choose for your campaigns? In this video, we explain all the campaign types and objectives there are and how to use them. Is your local business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also…
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Today we delve into the world of low competition niches and why they could be the key to your business success! In this informative session, we explore a variety of niche markets that offer great potential for growth and profitability. Is your local business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-…
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How to rank #1 for any local keyword using competitor analysis. Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising. We also work on a pay-on-results basis, so if you don't get work, we don't get paid. Visit https://onebasemedia.co.uk/get-l…
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Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simp…
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Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner! I was approached as someone who built a business and asked to appear on the TV show.…
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It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was laid off from a startup — I had only been working there for three months. This startup had recruited me for a position I had held for years at a financial firm, where I worked as a graphic designer in str…
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What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly…
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In today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Instagram but that doesn’t mean that it’s the only platform for you. From my perspective, Instagram has the lowest barrier to entry and is the best place to drive free and organic traffic to monetize the wo…
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Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pay attention to! Every business needs visibility in order to drive new people to discover who you are, earn their trust, and start them down a sales pipeline. If you’re always in nurture mode, then you…
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There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to what’s happening in the world. There is so much anger about the state of our world and our economy, what people are saying or not saying, and even how you might choose to run your business. I get it! Th…
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Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can leverage from day one. Whether you believe it or not, you already have an audience and it’s your job to leverage existing connections to…
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Are you a roofing business looking to boost your online presence and get more local customers? In this video, we'll walk you through every step to improve your SEO and get more local leads. *1. WordPress: Building a Strong Foundation* First and foremost, use WordPress to create your roofing business website. It's user-friendly and offers a wide ran…
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Looking to supercharge your lead generation? Google Ads might just be the game-changer your local service business needs! In this video, we'll delve into the pros and cons of leveraging Google Ads for trades and home service businesses. 🌟 Pros: 1. Targeted Reach Made Easy: Easily connect with your potential customers by selecting keywords and speci…
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🔧 Struggling to get plumbing leads without breaking the bank on ads? This video reveals the secrets to harnessing the power of local SEO to skyrocket your plumbing business with zero ad budget. 🚿 🌐 1. Build a Killer Website: Discover why WordPress is our top pick for building a plumbing website loaded with features and plugins. We'll guide you thro…
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