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Take your podcast to the next level. Build a show that lasts. Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it. We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners. https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great resources: • Extended interviews for every Supercasters episode • Audio recordings of all Supercast b ...
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Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show? We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Sh…
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Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds? That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about: The problems with handling host-read ads…
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Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform. If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear …
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LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners. As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best. We cover: LinkedIn’s new p…
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The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity. That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing togethe…
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Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail. Is the golden age of podcasting over? Warning! Pessimism ahead. We cover: What it means when tech platforms, like Apple and Spotify, enter the content game The misalignment with big tech that’s creating big stre…
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Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you. We cover: Why it's a mistake to apply mass media dynamics to podc…
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Do you dream of podcasting full-time? Kyle Cray is here to share how he was able to fulfill that dream, recently quitting his job as a software engineer to go all-in on his show. Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, a…
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How much should you charge for your podcast subscription? Should you have multiple tiers or one? What about annual or lifetime memberships? Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and com…
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How do you grow from zero to 3 million downloads in 3 years? For Terri Lomax of Cultivating H.E.R. Space, a few key strategies paid off. Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in …
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Jay Clouse has built the Creative Elements podcast to nearly a million downloads since its launch in March 2020. It now sits at the heart of a mini media empire that also includes newsletters, a blog, and training courses. How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good …
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We’ve got a special episode for you today, on loan from TubeTalk, a podcast for YouTube creators. The hosts of TubeTalk recently had Saagar Enjeti and Jason Sew Hoy on as guests. Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that…
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American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal. Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points…
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Ask A Housekeeper publishes every single day as a podcast, YouTube show, and blog post. How does host Angela Brown do it? “I like to work smart, not hard,” she says. For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions. After more than 1,200 episodes, the show …
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When is your podcast not just a podcast? When it evolves to survive in today’s 500-lane multimedia world. Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success. Become a Supercasters Premium subscriber to …
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Master marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years. Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board. In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks: Ho…
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Quick!—Name 3 ways to grow your podcast audience. I bet you didn’t say finding your purpose, protecting your energy, or taking the marketing pressure off. But podcast veteran Espree Devora is here to share why those things work. Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t wa…
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Author & podcaster Joe Pulizzi (Content Inc.) shares what it takes to turn a great podcast into a great podcast business. From focusing on platforms but diversifying revenue to wrapping your audience in the octopus arms of content love, Joe’s insights and examples point the way to growing and sustaining your podcast income. Become a Supercasters Pr…
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S1E12 - Ologies’ Alie Ward on reaching 50 Million Downloads by treating scientists like rock stars
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In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!). She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and …
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S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships
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In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hackti…
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This is our “life is what happens when you’re making plans” episode… On episode #5 of Supercasters, we spoke to Radiolab co-founder Mikel Ellcessor. It was chocked full of goodness for everyone who’s growing a paid membership plan. Well... a few weeks later, Mikel reached out to say he couldn’t stop thinking about Supercast-- and now he’s joined th…
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S1E09 - Sachit Gupta: Supercast + On Deck Podcaster Fellowship and Creating Products Your Listeners Will Pay For
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In this episode, we're talking to Sachit Gupta, who has spent a decade helping creators grow their platforms, from Tim Ferriss to Mixergy's Andrew Warner and Seth Godin. Now he’s the Program Director for the On Deck Podcaster Fellowship: an 8-week remote program for podcasters who want to grow their audience and build lasting relationships. They co…
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In this episode, we’re having a conversation with the Nicest Guy in Podcasting! Matt Staudt is the President of Jamstreet Media, a premium podcast production company based in LA that creates original podcasts for brands and the entertainment industry. With previous experience as a Morning Show radio host to the Founding Director of Content at Stitc…
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In this episode we are diving into getting your podcast discovered through audiograms, videos and much more, with Co-Founder of Headliner, Oliver Wellington. Oliver has built this tool to help many podcasters promote their podcasts through video, and grow their listenership. This is an important episode if you are serious about growing your show an…
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S1E06 - Eric Siu: Podcast Marketing and Reaching 1.2 Million Downloads per Month With a Daily Podcast
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In this episode, we have Eric Siu, the Owner of Single Grain, a multimillion-dollar digital marketing agency that he bought for just $2. Eric doesn't just help his agency clients with content marketing, he actually practices what he preaches. As a veteran podcaster with over 2000 episodes recorded, he is the host of the Leveling Up podcast, intervi…
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In this episode, we talked with Mikel Ellcessor, an independent producer who has an incredible track record of helping teams form their original podcast strategy. As Co-Founder of the critically acclaimed Radiolab podcast, a two-time Peabody award winner that focuses on the investigation of big ideas told through sounds and stories, he was in charg…
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In this episode, we talk with Scott Smith, an entrepreneur, creator, and former top 40 DJ who's an expert in converting free listeners to a paid podcast. He is the Chief Motivating Officer of Motivation to Move, a self-help podcast that provides daily 9-minute coaching on the mindset and habits that create happiness, success, and the life you desir…
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In this episode, we have an amazing conversation with Jesse Brown, Publisher and host of Canadaland, an independent news site and podcast network supported mainly by its audience. Focusing on Canadian media, news, current affairs and politics, Canadaland and its six shows get over a hundred thousand downloads every week. Throughout this podcast, we…
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In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online. David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he inter…
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S1E01 - Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience
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Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new…
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Take your podcast to the next level. Build a show that lasts. SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it. In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listener…
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