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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce entrepreneurship with a focus on the Shopify platform. Each episode features interviews with successful ecommerce entrepreneurs & experts sharing their experiences building businesses. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges.
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"We were the luckiest people in the world to be able to do this stuff." Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4c This week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a kn…
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In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly ta…
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Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North America and Europe. I'm joined by David Simoas, an expert in the field hailing from the Czech Republic, who shares his rich experience navigating through the complex terrain of culturally diverse Europea…
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When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake…
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We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for onl…
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A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick. Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how …
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Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's onl…
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Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transform…
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Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for s…
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Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think co…
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In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of …
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Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job. He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads.…
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As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality? Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future. With us is Chase Clymer, a Shopify savant…
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Many e-commerce ventures hit a sales dry spell right after the holiday cheers fade. But what if Q1 could be more than just a slump? In today's episode, we're turning conventional wisdom on its head, exploring how Q1's challenges can be flipped into profitable opportunities – welcome to the world of 'Q5'. Our guest expert is Michael Epstein, a seaso…
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In this Unofficial Shopify Podcast episode, we sit down with David Gaylord, the mastermind behind Bushbalm Skincare. From his Shopify days to leading a skincare revolution, David reveals the art of growing a business from its online roots to retail success. He emphasizes the crucial roles of web design and ongoing marketing refinement. David's jour…
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Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space. Sean reveals the nitty-gr…
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Black Friday 2023 wasn't just big – it was record-breaking, with Shopify merchants alone pulling in a whopping $4.1 billion in sales. Dive deep into the Black Friday frenzy, dissecting the data and sharing real-world insights from the Shopify ecosystem. From Adobe Analytics to Shopify's own press release, we cover it all. Key Highlights: The Econom…
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Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets. Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business. Joining us is Sean Reyes of Shock Surplus, to tell us how h…
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We sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the present. He left a decade-long corporate gig to dive into something more soulful. We’re talking about the allure of analog in a digital world and how Paul is making that magic accessible. We dig into comm…
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Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the blueprint for running these promotions legally and their surprising effect on business growth. He talks customer engagement, conversion secrets, and positions sweepstakes as a potential game-changer for your…
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We're diving deep into the vinyl revival with Mark Poppen, the man behind Funky Moose Records. If you've ever wondered why vinyl records are outselling CDs or how to make a dent in the eCommerce world, this chat's for you. Mark shares how he rode the wave of vinyl's resurgence and built an eCommerce empire. We delve into the nitty-gritty—from SEO t…
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Imagine spending eight years shaping products inside Shopify's hallowed halls, only to step out and run your own store. That's Daniel Patricio's story. He left Shopify start his own store, Bull and Cleaver. But here’s the twist— Daniel's journey took an unexpected detour when Apple's iOS 14 update shook the landscape. Together, we'll explore this n…
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New episode this week and its a fun one. Listener-favorite Paul Reda is back in the co-host chair, always spicy. We’re kicking off with some fresh-off-the-press news and updates in the Shopify world. Then, we'll let you in on what we've been working on. Got questions? Good, because we're diving into a Listener Q&A segment where we answer your quest…
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In this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From understanding your target audience to refining your product presentation, Vance's advice is a goldmine for aspiring entrepreneurs. Whether you're new to crowdfunding or already running a Shopify store, th…
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As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season? Molly Pittman, CEO of SmartMarketer, joins us to unravel the complexities of holiday marketing. She explains why the fourth quarter, or Q4, is both a golden opportunity and a challenging time for bu…
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