I migliori ECommerce Strategy podcast (2024)

1
Blink to Pay 49:31

4d ago49:31

49:31

Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, Rob Petrosino, on the future of (spatial) commerce and digital twinning. Listen now! Your home is the store of the future Key takeaways: - Spatial computing is nascent, with current devices being bulky…

1
EP229: Tech Strategy - The Pros and Cons of All In One Platforms vs. Composable Stacks 37:40

8d ago37:40

37:40

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: There has been a lot of change in the ecommerce and marketing tech landscape in the last few years. Leading vendors seeking to expand market reach and increase the LTV of existing customers have broadened their feature set, resulting in trend of tech stack co…

1
Potential and Prodigy 36:20

6d ago36:20

36:20

Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of th…

1
All Hail the Corporate Anniversary 1:11:14

11d ago1:11:14

1:11:14

Phillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an update on Lammers Law: everything eventually becomes an ad. PLUS: OSHA for the MIND?? Listen now. The Right to Disconnect Key takeaways: - Amazon is scaling back its Just Walk Out technology from its …

1
EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer 32:33

14d ago32:33

32:33

FOLLOW US: LinkedIn: linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expecta…

1
“Total Eclipse of the Cart" 52:15

18d ago52:15

52:15

There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting commerce… and vice versa. Join Brian and Phillip on this special lunar edition of Future Commerce, which turns into something even more *eclipsing*. Ho…

1
EP227: Q124 Ecommerce Vendor Leadership Team Interviews: BigCommerce, Centra, Commerce Layer, SCAYLE & Shopify 42:32

20d ago42:32

42:32

Introducing our new key vendor interview mini series. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter. For this quarter we're speaking to BigCommerce, Centra, Commerce Layer, SCAYLE and Shopify. Hear about their k…

1
The Endless-ish Aisle 1:16:26

25d ago1:16:26

1:16:26

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stick around for BigCommerce CEO Brent Bellm’s sit down with Brian live from Shoptalk. “From $70M to $700M” Key takeaways: - ShopTalk has become the biggest pure-play event in North America for e-commerce,…

1
EP226: Debunking Ecommerce Platform Cost Model Myths: The Devil In The Detail 27:48

28d ago27:48

27:48

Hot on the heels of Shopify’s smart PR on their platform TCO cost model and value proposition ‘research’, we’re pulling apart why vendor-led cost model analysis needs to be taken with a generous pinch of salt. The issue: no two TCO models ever show exactly the same cost model structure or calculations, so you’re not getting a true like-for-like com…

1
The Future of Brand Activations feat. Paola Pugliese, Frette 35:57

1M ago35:57

35:57

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West. “Quiet Luxury is Not a Trend” Key takeaways: - The power of con…

1
EP225: Patchworks On Ecommerce Integrations and Omnichannel Data Trends in 2024 28:45

1M ago28:45

28:45

Patchworks is a leading SaaS integration platform for ecommerce businesses, providing low/no code tools and flow builders to connect data sources and simplify integrations. They work with a wide range of businesses, so have their finger on the pulse of what tech stacks are trending and in most demand. In this podcast, we caught up with Dave Wileman…

1
Teaser NEVER GO FULL MOANA 9:55

1M ago9:55

9:55

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free e…

1
The Nerds Will Save Us 45:01

1M ago45:01

45:01

For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion! “What does ‘better’ mean?” Key takeaways: - Web3's potential for mass adoption is still hindered by regulatory conditions and technical ba…

1
TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty) 25:41

1M ago25:41

25:41

Breakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.…

1
EP224: Advice On Building & Running Ecommerce Teams, with Digital Director Claire Wilson 41:06

1M ago41:06

41:06

LISTEN:Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZAmazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcastFOLLOW US:LinkedIn: https://www.linkedin.com/compan…

1
The Addiction Economy 54:11

2M ago54:11

54:11

MrBeast has some recent learnings in trademark legalities and how hard DTC chocolate can be, and McDonalds is not answering back Phillip’s question. Plus, was the Super Bowl really the most-watched human event or do we just have too many ways you count who is watching, more people, and more widespread and varying broadcast options? And could a gian…

1
EP223: Ecommerce Market Mood: Strategy, Tech & AI News - February 2024 35:40

2M ago35:40

35:40

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening in ecommerce in the last month. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & P…

1
Teaser EMERGENCY POD: Klaviyo Launches Professional Services 4:59

2M ago4:59

4:59

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free e…

1
Why Haven’t Macro Trends Changed for the Last Few Years? 43:44

2M ago43:44

43:44

Has "doomerism" evolved since last year's report into something much more global? Has the wellness obsession been taken too far? Is the appeal of being a semi-luddite on the rise? Friend of the pod and cultural theorist Matt Klein discusses the findings from his annual META Trends Report. “Going Airplane Mode” Key takeaways: - A key takeaway from a…

1
EP222: Strategic View on Shopify's Hydrogen Headless Framework, with CommerceUI CTO Michal Klim 51:35

2M ago51:35

51:35

Not another chat about headless! Don't worry, this podcast is packed with practical advice to help you better understand Shopify's headless solution and its relevance to ecommerce merchants. We’ve heard from some ecommerce teams that it’s not crystal clear what the role of Hydrogen currently is, with frequent improvements to OS and Liquid making th…

1
Building Retail Right 57:23

2M ago57:23

57:23

The allure of building a retail space is strong these days, but doing it right is critical. How do you know when to spend big bucks on fancy tech and when to equip your employees more instead? What is the special sauce to creating an environment where customers will keep coming back? It’s an exciting time in retail and Rebekah and Libby give us ins…

1
Teaser Luddite Luxury, Acorn-Based Economies, Starbucks Star Days as Economic Indicator 4:23

2M ago4:23

4:23

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel) Ad-free episodes and bonus conte…

1
EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins 41:09

2M ago41:09

41:09

We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and …

1
#339: Author Kyle Chayka and “The Tyranny of Visibility” 1:21:15

2M ago1:21:15

1:21:15

Kyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now. The Digital Front Porch Key …

1
EP220: The Page Speed & Performance Conundrum: Balancing CX with Speed Gains for Ecommerce Sites 38:06

2M ago38:06

38:06

This podcast is inspired by an article from our guest Liam Quinn, Technical Director at Vervaunt, which featured advice from notable luminaries from Yottaa, Render Better and previous podcast guest and respected consultant Erwin Hoffman on optimising for page speed.We all know that the less you put on a webopage, the faster it will be. But we’re no…

1
“The Tyranny of Visibility” 1:21:15

2M ago1:21:15

1:21:15

Kyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now. The Digital Front Porch Key …

1
EP219: Shopify's Strategic Direction: What Editions 2024 Means For Ecommerce Retailers 35:35

3M ago35:35

35:35

In this episode, Paul & James review what Shopify's latest product roadmap release, Editions Winter 2024, reveals about their strategic focus and how they're positioning the product to tackle known challenges and feature gaps that previously required more work arounds. Shopify's concerted push into the enterprise space is well known, and the latest…

1
When Technology Changes, Context Changes 52:41

3M ago52:41

52:41

This week on the podcast, Phillip and Brian discuss the debatable success of the KITH loyalty launch, the “debauchery” during the prior eCom boom cycle, and the forthcoming Apple Vision Pro’s impact on Commerce. PLUS: Save the date for SXSW 2024! Listen now! “No one wants to make a decision about the future without data from the past” Key takeaways…

1
EP218: Making Accessibility Part of Your Development Lifecycle: Strategy, Compliance and Approaches, with Crownpeak 31:23

3M ago31:23

31:23

How confident are you that your website is fit to serve all users, regardless of how they access and read your content?An estimated 1.3 billion people experience significant disability. They represents 16% of the world's population, or 1 in 6 of us. And...they have serious buying power. So, if you've not taken accessibility seriously before, and yo…

1
Applebee's and the Rise of Boring Memberships 53:40

3M ago53:40

53:40

There are some compelling storylines to follow already in 2024, and Phillip and Brian have some hot takes on X creator payments and deepfakes, why “boring” seems to cut through the noise now, and some excitement about Vision PRO. Also, are we to the point now where innovation means working with the algorithm versus working around the algorithm? Lis…

1
EP217: Paul & James' Monthly RoundUp: January 2024 Ecommerce Market Mood, Tech Changes & AI News 32:09

3M ago32:09

32:09

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening with ecommerce technology in January. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. Jam…

1
After Dark: Yotpo Pricing Update, Trendcore, Reading List 2024 55:06

3M ago55:06

55:06

Our Predictions episode was packed with many great insights and discussion points, but the guys had even more to discuss regarding what 2024 has in store. PLUS: Rite Aid gets a hefty penalty from the FTC, healthcare trends, “Trendcore” and “trendwashing”, and what Phillip and Brian are reading right now. Product is Content {00:08:41} - “The termina…

1
EP216: Maximising Inventory Availability: Fixing In Stock Not Online Product Issues, with Sweft Founder & CEO 48:59

3M ago48:59

48:59

Grab your chance to learn from Michael Robinson, the ecommerce retail leader who launched and grew Anthropologie.com into a $200m+ online retailer, and James Brooke, ex-founder and CEO of Amplience, who scaled them into a market leading global DXP. In this episode we cover a hugely important topic, one that affects pretty much all retailers: maximi…

1
Our 2024 Annual Predictions 2:01:20

3M ago2:01:20

2:01:20

The Vogue of eCommerce {00:10:02} - “Depending on where you sit in your economic pessimism, if you believe that the economy continues to rip in 2024, then Costco is a no-brainer choice. If you believe that the economy is going to see challenges in 2024, then Costco is still a safe choice.” - Phillip {00:22:05} - “The problem is a lot of these brand…

1
BURLYCORE in ‘24: Bring Back the Hackers 56:10

3M ago56:10

56:10

Kicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now! The Year of Spatial Computing {00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth i…

1
EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience? 41:35

3M ago41:35

41:35

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best …

1
EP214: James & Paul's 2023 Ecommerce Platform & Technology Roundup 51:11

4M ago51:11

51:11

There's no better way to start 2024 than with a retrospective on ecommerce technology developments and trends from 2023. Key discussion points: The state of ecommerce: trends and growth challenges The big trend: omnichannel commerce and store sales growth Investment in B2B/wholesale ecommerce The growth and dominance of Shopify: why and is this goo…

1
MUSES Live: Print Isn’t Dead — “TechBasel” and the Web3 Comeback (feat. Deana Burke and Blake Finucane, Boys Club) 28:12

4M ago28:12

28:12

LIVE from MUSES, join Phillip and Brian as they sit down with Boys Club podcast host Deana Burke and Context podcast host Blake Finucane for a lively discussion about technology, art, and culture and the resurgence of print in the digital age.Di Blake Finucane, Phillip Jackson, Brian Lange, Deana Burke

1
MUSES Live: The Science of Movement: The Muse of Dance (feat. Tam Gryn and Arantxa Araujo) 28:27

4M ago28:27

28:27

Recorded live during MUSES, art curator Tam Gryn and performance artist Arantxa Araujo discuss the intersection of science and dance, the influence of ancient Muses on contemporary innovation, and offer insights into the creative process, the neuroscience of movement, and the historical inspiration behind the various forms of art featured during MU…

1
MUSES Live: The Future of Consumer (feat. Michael Miraflor, Chief Brand Officer at Hannah Grey and Alexa Lombardo, Atomic8) 31:58

4M ago31:58

31:58

Michael Miraflor and Alexa Lombardo join the MUSES Live panel to explore the future of Consumer marketing roles and activations. Topics range from the “death of the CMO” position to Range Rover's activation at Art Basel Miami Beach; and how technology and vision may help solve the Loneliness Epidemic and the decline of the “Third Place.” Listen now…

1
MUSES Live: The Commerce Opportunity for Robotics in the Art World (feat. Chloë Ryan, Acrylic Robotics) 19:15

4M ago19:15

19:15

The team from Acrylic Robotics is giving independent digital artists a new opportunity to sell on-demand artwork without ever picking up a paintbrush. Joining us for our three-day activation during Art Basel, CEO Chloë Ryan talks about the market opportunity and the solution that Acrylic can provide emerging artists; and how brands can partner with…

1
EP213: Outsourcing For Ecommerce Technology Projects: Deciding When You Need External Resource 28:10

4M ago28:10

28:10

We've worked on more than 100 projects between us and have seen all sorts of resource models for technology implementation, from fully in-house to most roles being outsourced to external specialists. There isn't a one-size fits all solution to resourcing migration projects. In this podcast, we explore the value outsourcing can add to your project, …

1
MUSES Live: The State of Commerce (feat. Sachin Pawa, Resale.com and David Hoffman, Next Big Shop) 25:39

4M ago25:39

25:39

What happens when brands forecast poorly? They fail to compete in the marketplace, and they have to sell excess inventory at a loss. Taped live during Future Commerce’s MUSES activation during Art Basel, this panel comprises DTC competitive intelligence platform Next Big Shop’s co-founder David Hoffman and Resale.com’s co-founder Sachin Pawa. Toget…

1
MUSES Live: The Art of Personalization and Marketing (feat. Ashley Baltz, Dotdigital) 19:13

4M ago19:13

19:13

Recorded live at MUSES during Art Basel 2023, join Phillip and Brian and special guest Ashley Batlz as they discuss and recap BFCM 2023 and how the need for better data drives every new experience for the future of marketing. Thanks to our partners at Dotdigital for supporting MUSES. Listen now!Di Ashley Baltz, Brian Lange, Phillip Jackson

1
BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson) 1:37:08

4M ago1:37:08

1:37:08

It's a Christmas Eve miracle! We return with a FULL WRAP-UP of Walmart's first shoppable "RomCommerce" series, "Add to Heart"! Join Rhian, Jaci, and Phillip as we unwrap the greatest gift of all — a shoppable Christmas holiday rom-com! This episode is made possible by BundleIQ. Get your own private GPT, chat with websites and videos, and summarize …

1
Memory Morphing: How Media Reshapes Recall and Taints Nostalgia 1:14:54

4M ago1:14:54

1:14:54

Did you miss MUSES? Tune in for a mini recap at the beginning of the episode. Stick around as Phillip and Brian dive into the intriguing world of how digital media influences and sometimes distorts our memories and perceptions, particularly in the context of business and cultural trends. Ripples in a Stream {00:08:20} - “We had Chloe Ryan, who's th…

1
EP212: How Can Large Businesses Tackle Replatforming: Building The Business Case & Planning For Change 33:21

4M ago33:21

33:21

A recent LinkedIn post from Rick Watson provoked a really good debate. The subline was deliberately eye-catching: Most Enterprise CEOs Would Rather Gnaw Off Their Arm Than Replatform. There’s no denying change in a large business is more complex and risky, and the status quo will seem preferable to turbulence. However, resistance to change isn't al…

1
Taking High-Level to the Rooftops 52:04

4M ago52:04

52:04

A lot of brands say they want to make their customers’ lives better with their products, but how do they go about actually achieving that? The storied brand, James Baroud, is creatively connecting with their audience and finding new ways to not only help them want to purchase their products but also to enjoy their products even more, and therefore …

1
EP211: Kibo Commerce CEO On Product Strategy, Market Fit & The Challenges of Modern Ecommerce 28:20

4M ago28:20

28:20

Tune in for Kibo CEO's ecommerce vision for the future and insights into where Kibo sees the world of ecommerce heading and how they're preparing for it strategically and technically. We're joined by Ram Venkataraman, who has extensive experience in technology strategy and leadership. We discuss: Kibo's product strategy: a firsthand account from Ra…

1
Who Participates in the Multiplayer Future? 45:00

5M ago45:00

45:00

Phillip sat down with Deana Burke for the 100th episode of the Boys Club pod. They talk the Multiplayer Brand and some of the Future Commerce thinking about what makes eCommerce special and how brand operators are trying to tune out the noise and think bigger than tactics. We're moving up out of strategy into vision and how company leaders are look…

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