“If you’re not able to monetize your hobby, it will die.”- Abhishek Asthana, @GabbbarSingh on Creativity and Entrepreneurship


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The guest for our 101st episode of 100xEntrepreneur is Abhishek Asthana, Founder, Ginger Monkey, and the man behind one of the most followed accounts on Twitter, @GabbbarSingh with 1.3 Million followers.

He is amongst the few who have transitioned from an engineer to a successful marketer. He has been the brains behind some of the marketing campaigns at AirAsia, Bounce, Durex, and Urban Company among others.

It was in 2019 when he decided to help companies with their branding and marketing strategies by founding Ginger Monkey.

In this episode, catch Abhishek talking about starting GingerMonkey, working with AirAsia, Durex India, Urban Company, and much more.

For anyone looking to explore digital marketing, this conversation would be of great value. From building an audience by tapping your creative side, to building a brand for a D2C company to reach your customers, this podcast will guide you through it all.

Notes -

01:39 - Abhishek’s journey as an engineer

03:28 - Corrupted by Twitter

04:21 - Getting featured in Outlook while doing his MBA

06:37 - Founding GingerMonkey as a first-gen Entrepreneur

08:02 - Taking calculated risk while setting up the business

09:17 - Key milestones of GingerMonkey’s journey

11:12 - “We don’t have a BD team, our clients are our BD team. It’s a complete word of mouth.”

16:39 - Viral campaigns for Schindler - Getting Ankur Warikoo & Ranveer Allahbadia

19:17 - Creating and going viral with @GabbbarSingh on Twitter

21:43 - “If you’re not able to monetize your hobby, it will die.”

32:02 - Indian D2C brands leveraging digital marketing

38:18 - Branding without burning money on advertising

44:12 - Reaching out to early adopters being a new D2C brand

113 episodi