Manage episode 291483323 series 2903968
Welcome to episode 8 of the Six Star Business Podcast!
In this episode we are talking to Rob from the UK, an experienced Google Ads consultant and copywriter who has done all aspects of marketing over the years, who ended up focussing on what he believed was the most critical element of engaging your audience: creating stories.
Alongside him we have Rashid, originally a business coach turned marketing and sales guru from Australia who now focusses on helping businesses to reduce their sales cycles down and make a seemingly complex sales process more simple.
In this fascinating conversation we cover many topics:
09:05 Rob’s experience with tradespeople who truly don’t care about 5 star reviews, and left a lot to be desired in terms of the customer experience
11:00 What Rashid believes is an acceptable level of delivery
12:00 Rashid’s favourite saying
15:00 How you need to communicate as a 5 star or 6 star rated business
20:08 Rob brings up the ‘C’ word
28:15 Why maintaining service standards alone isn’t enough
36:20 Rashid explains how a McDonalds can deliver a 6 Star review and experience, every time
Plus, Rob brings us home with how the Merriam Webster dictionary describes “client”:
Definition of client
1: one that is under the protection of another
Food for thought indeed.
Here is some information on both guests and where you can find them:
CEO and Founder, Story Copywriters
I'm the founder of Story Copywriters: I teach email marketers how to write authentic stories that sell.
I'm the author of Simple Story Selling, which explains how to tell authentic, engaging stories in your emails, Facebook Ads and other marketing. Available from Amazon in print and Kindle formats.
We help smart business owners achieve commercial success
Mob: +61 414 913334
The purpose of the Six Star Business is to bring awareness, connection and ingenuity to businesses aiming to shine today and into the future through more than 5 star reviews. We are connecting and collaborating, and healing businesses and the world as we do it.
If you'd like to get in touch please contact us at email@example.com
Aveline & Pete