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Contenuto fornito da Steve Young. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Steve Young o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Manage episode 301633309 series 2978375
Contenuto fornito da Steve Young. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Steve Young o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

Topics Covered:

  • 01:25 - How iOS 14.5 impacts mobile advertising
  • 03:24 - How many users are opting in or out to be tracked
  • 05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5
  • 09:51 - How to target Facebook Ads for hypercasual games
  • 13:38 - How to structure your campaign for game installs
  • 19:59 - Happy Pet App Audit
  • 32:49 - What metrics do you use to decide if a campaign is considered a success
  • 33:55 - What is the average CPI
  • 37:38 - Facebook Ad vs Google Ads
  • 40:36 - Outfit Tracker App Audit
  • 51:58 - Do you report all sales to Facebook?
  • 52:14 - How does Facebook AAA base their targeting?
  • 54:49 - When it comes to ad assets what's best?
  • 55:51 - Lyricster App Audit

You can watch this video: http://youtu.be/jMoC1NYI1aE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
  continue reading

763 episodi

Artwork
iconCondividi
 
Manage episode 301633309 series 2978375
Contenuto fornito da Steve Young. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Steve Young o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

Topics Covered:

  • 01:25 - How iOS 14.5 impacts mobile advertising
  • 03:24 - How many users are opting in or out to be tracked
  • 05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5
  • 09:51 - How to target Facebook Ads for hypercasual games
  • 13:38 - How to structure your campaign for game installs
  • 19:59 - Happy Pet App Audit
  • 32:49 - What metrics do you use to decide if a campaign is considered a success
  • 33:55 - What is the average CPI
  • 37:38 - Facebook Ad vs Google Ads
  • 40:36 - Outfit Tracker App Audit
  • 51:58 - Do you report all sales to Facebook?
  • 52:14 - How does Facebook AAA base their targeting?
  • 54:49 - When it comes to ad assets what's best?
  • 55:51 - Lyricster App Audit

You can watch this video: http://youtu.be/jMoC1NYI1aE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
  continue reading

763 episodi

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