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2. Market Overview with Paul Andrews
Manage episode 304615369 series 2994574
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In this episode of “Attached to Hygiene,” Jack Hughes discusses market trends and dynamics attached to the world of disposable hygiene with Paul Andrews. Paul is Global Marketing Manager of Bostik’s Global Nonwovens Division dedicated to manufacturing adhesives for baby care, adult incontinence, and feminine hygiene products. With more than two decades of experience in this field, Paul shares insights on how the markets have evolved.
Highlights include:
- Where disposable hygiene stands today
- A deeper look into market demographics
- Areas where loyalty is being challenged, particularly adult incontinence and feminine hygiene
- How consumer needs for comfort, confidence, consistency, convenience, and cost are driving market trends
Recommended Resources
Email questions for Paul to hygiene@bostik.com.
Subscribe to “Attached to Hygiene” and never miss an episode!
You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com.
Host: Jack Hughes
Music by Jonathan Boyle
Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz and Green Onion Creative.
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