5. Consistency with Diane Toonen


Manage episode 304615366 series 2994574
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In this episode of “Attached to Hygiene,” Jack Hughes interviews Diane Toonen, Bostik’s Global Strategic Marketing Director, about the consumer need for consistency in their disposable hygiene products. With 30 years of experience in the industry, Diane gives an enlightening perspective on how this need drives market trends in baby care, fem care, and adult incontinence. Listen as she explains why consistency is so vital to satisfaction and success, and factors manufacturers can take into consideration to better meet this consumer need.

Highlights include:

  • The ways consistency manifest on global and local levels
  • How consumers in each market segment of disposable hygiene define consistency
  • Materials currently being used to support a consistent experience

Recommended Resources

Connect with Diane on LinkedIn.

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You can email us with questions, comments, or ideas for future episodes at hygiene@bostik.com.

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz and Green Onion Creative.

37 episodi