Episode 044: What is a touchpoint for your business and why you should care?

Beauty Boss Essentials

A touchpoint is any way a customer can interact with your business, whether it be in person, through a website, a social media platform, text or email communication.
How many touchpoints (contacts) do you think it takes for a customer to buy?
It is a basic marketing principle that it takes seven "touches" before someone will internalize your call to action.
Businesses that engage with a customer seven times are more likely to earn the trust and business of that customer.
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