🎙️ Steve Madden Interview - Newsletter Marketing


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During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful.

During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure); editorial director of Men’s Health International; editor of Outdoor Explorer; digital product lead for Rodale; chief content officer and general manager of Sports on Earth, a joint venture between USA Today and Major League Baseball Advanced Media; and chief content officer of F+W Media.

A prolific writer, Madden’s work has appeared in a variety of publications, including Reader’s Digest, Time, Life, Hemispheres, Attache the Boston Globe, the Toronto Globe and Mail, Huffington Post, Via, Men’s Journal and Unlimited. He is the author of the book Embrace the Suck: A CrossFit Memoir (HarperCollins: 2014). Born and raised in Boston, Madden taught magazine writing at Cornell University, his alma mater, from 1992-1996. He and his wife, Anne Thompson, live in Chatham, NJ with their three teenaged children.

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