Business Jesus and Sweet Tea: Heather Heuman chats w/ Michael Stelzner, Nicole Walters & more on Social Media Marketing
153 : What is your ROI on Social Media Marketing: Let's Discuss That w/ Heather Heuman
Manage episode 264685042 series 1464201
Imagine you were taking an ad out in your local newspaper. It's approximately 4X5 and you're wanting to run that for 3 days. DO you know how much that would cost you? In my town, roughly $500 - $700. Based on the response you get, it would be fairly easy to determine what your ROI (return on investment) is.
So what's the ROI on social media? It's more challenging to figure out if you're not paying any money and are using your time and energy.
You're going to be sorely disappointed if you think you can put the least amount of work in, show up sporadically and are outsourcing every task related to social media that you lose your brand and your voice.
But if you're willing to do the work, put in the time, nurture the relationships that you form online, I believe that social media can be a game changer.
Don't be afraid to make yourself known for something. The right people are watching and will remember your name. But you have to be willing to be in the marathon, not the sprint, of social media marketing.
In today's episode, I share with you real-life examples of how I've used social media to gain some incredible opportunities. I also lay out my S.O.C.I.A.L. framework to leverage social media in your business.
To read more in-depth about my S.O.C.I.A.L. framework, check out my book, 'The Golden Rules of Social Media Marketing' >>> https://www.sweetteasocialmarketing.com/thegoldenrules