Business Jesus and Sweet Tea: Heather Heuman chats w/ Michael Stelzner, Nicole Walters & more on Social Media Marketing
166 : Grow Your Brand by Hosting Live Events: Strategies to Consider w/ Phillip 'PT' Taylor
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We're pulling one of our most listened to episodes out of the vault! And yes, I realize that at the time this episode is airing, we are currently in a pandemic that has shut down many, if not most, live events. That being said, if you are someone who hosts live events, you know that you begin the planning stages FAR in advance. I hope this episode serves you well as you dream into the future of your business and how you can strategically host live events.
On this episode of the Business, Jesus, Sweet Tea podcast, I'm joined by Phillip 'PT' Taylor of Part-Time Money and founder of Fincon, an event that helps financial influencers and brands create better content, reach their audience, and make more money.
PT grew Fincon from 200 attendees to now 2000 attendees. In this episode, PT shares his strategies for growing your brand with live events, including pricing models and structures, how to use sponsors for marketing, staff needed, and more!
Philip Taylor founded Part-Time Money, the personal finance blog for entrepreneurs, which has served more than 10 million users since 2007. He’s the creator of two popular podcasts serving tens of thousands of downloads: Masters of Money and The Part-Time Money Podcast. In 2015, he was awarded the Plutus Award for lifetime achievement, due to his work in creating FinCon, the industry-leading event and community hub for personal finance media/influencers. He currently lives in Frisco, TX with his wife and three young kids.