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On How to Launch a Paywall in 2002 and Live to Tell the Story

 
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Manage episode 291106510 series 2352910
Contenuto fornito da CEU Podcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da CEU Podcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Malaysiakini is one of Malaysia’s most popular news sites, and was founded in 1999. In 2002, still a medium size organization, with 20 staff members, making money mostly from advertising and other services, Malaysiakini decided to introduce a paywall at a time when internet access, credit cards and online payments were far from popular anywhere in the world. This episode tells the story of this incredible experiment and its consequences for independent media. We talked to Premesh Chandran, CEO and co-founder of Malaysiakini, and Patrice Schneider, Chief Strategy Officer at MDIF, who were there in 2002 to find out how it was to innovate back in 2002 and what type of expertise does it take to do it. For further reading on paywall implementation in Malaysiakini, go to Case studies on paywall implementation: Gazeta Wyborcza and Malaysiakini. Data from this report was used extensively in this episode.
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306 episodi

Artwork
iconCondividi
 
Manage episode 291106510 series 2352910
Contenuto fornito da CEU Podcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da CEU Podcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Malaysiakini is one of Malaysia’s most popular news sites, and was founded in 1999. In 2002, still a medium size organization, with 20 staff members, making money mostly from advertising and other services, Malaysiakini decided to introduce a paywall at a time when internet access, credit cards and online payments were far from popular anywhere in the world. This episode tells the story of this incredible experiment and its consequences for independent media. We talked to Premesh Chandran, CEO and co-founder of Malaysiakini, and Patrice Schneider, Chief Strategy Officer at MDIF, who were there in 2002 to find out how it was to innovate back in 2002 and what type of expertise does it take to do it. For further reading on paywall implementation in Malaysiakini, go to Case studies on paywall implementation: Gazeta Wyborcza and Malaysiakini. Data from this report was used extensively in this episode.
  continue reading

306 episodi

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