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Many brands come and go, trying to set a value for themselves in this competitive arena i.e. D2C but only a few hold the mantle of becoming a trendsetter. The apparel industry in the D2C space is already very competitive, but Bewakoof managed to catch the eyes with its quirky and unique idea and clothing line! Our host Muskan is in conversation with Sanyam Jain, the Entrepreneur In Residence at Bewakoof. We dive deep into how Bewakoof became a hit with their target market, what they did right and many more such insights! Listen to this episode as we venture into this interesting journey.
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