Scott Buelter, Ascent 360 CEO on Consumer Trends for Specialty Retailers in 2021


Manage episode 291205032 series 2390762
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Episode Highlights:

  • Scott Buelter, Ascent 360 CEO and founder returns to the show to share the newest consumer trends to focus on in Q2 2021
  • In the 2020-2021 ski season, resorts went from 15% consumer data collection to 90% consumer data collection almost overnight. What’s next for the ski industry?
  • As biking is about to pick back up, hear what you can do as a specialty retailer to stay connected and engage with your target consumer above your competitors


Ascent 360’s CEO and founder, Scott Buelter is back for another appearance on this episode of Channel Mastery. Scott joined us for episode 157 in January 2021 and shared key consumer trends we could expect as we were in the first month of a brand new year and quarter. We were eager to get him back for this episode so he can share a wealth of information from Q1 and what we can focus on in specialty business as we’re now into Q2.

We’ve all known that consumers in specialty markets are passionate. They’re willing to work around fragmentation and friction for our products because they adore their sports and the community that come along with them. Scott shares some of the personal touches he’s seen retailers hone in on this year to uplevel their human to human connections and increase their engagement.

With so many newcomers first to the skiing industry and now as we enter the 2021 biking season, the specialty experience has to evolve. This is a must listen to episode, as Scott advise on what’s working and what’s not working with the data to better understand it.

As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.

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