Episode 11 - Setting Up Cheese in the Dark: Hook's Cheese

Cheese Underground Radio

A few weeks ago, I called cheesemaker Tony Hook in Mineral Point with the idea of doing a story on what it was like to sell cheese at the largest producer-only farmer’s market in the nation. Every Saturday morning from April to November, about 170 stands pop up on the capital square in Madison, Wisconsin. All of the items for sale are grown, raised, and produced by the person behind each table. Tony told me he usually arrives by 4:45 a.m., so I told him I’d see him there. I’m not entirely sure he believed me, so as he navigated the orange construction barrels on Pinckney Street in his Chevy Tahoe and trailer at 4:40 am, he shook his head in disbelief as I greeted him at the curb. “Well, you told me you’d be here early, but I didn’t think you meant this early,” he said. As I helped him unload the trailer in the pitch dark under the light of a street lamp, it occurred to me how very quiet a city can be before dawn. Hell, even the swarms of squirrels that usually dot the capital grounds looking for leftovers weren’t even up yet. And to think, in just a couple of hours, the market would be so crowded that customers three-deep would be vying to buy cheddar, blue and American original cheeses from the Hook’s Cheese team.