Building Success: Maximize Profit Margins with Dirt Perfect

CONEXPO – CON/AGG Podcast: Construction Business Insights For Contractors

Joining Taylor for a truly inspiring conversation today is Mike Simon, Founder of Dirt Perfect, an excavating business in southern Indiana built upon the rock solid foundation of commitment to family, community, and helping others. A lifelong tradesman turned YouTube star known for his hands-on approach and construction expertise, Mike shares his fascinating journey from the field to social media fame, including his transition to specializing in excavation and the unexpected success he has found online.

Throughout the interview, Mike offers candid insights on running a small business in the construction industry, and discusses the challenges and rewards of working in the trades, the impact of social media on his field, and how he balances work with family life. Taylor and Mike also delve into the evolving landscape of construction equipment, including the rise of automation and electric technology. Packed with relatable experiences and practical advice, this episode is a must-listen for everyone, especially those passionate about a career in the trades. Don't miss out - tune in and gain valuable perspective from a construction industry insider!

Topics:

• Mike Simon's journey from a lifelong tradesman to YouTube content creator
• His transition from construction to focusing solely on excavating in 2018
• The role of social media in modern construction businesses
• Balancing work, family life, and personal passions
• Insights into managing a small, profitable business
• The pros and cons of old versus new equipment
• The future of automation and electric equipment in the construction industry

Key Takeaways:

"I've always been in the construction industry, a lifelong tradesman and damn proud of it."

"In 2018, I shut down the construction business and focused solely on excavating."

"Sometimes you wake up, pinch yourself, and wonder, “How in the heck did I get here?"

"Bigger isn't always better; I'm perfectly content where I'm at."

"Social media has actually freed up some of my time because I don't have to chase every job."

"Keep it professional, whether it's in the comments, the posts, no matter what you do."

"I've structured my business to my strengths, and that's what works for us."

"I like the smaller stuff; I don't like being on a job site for more than about two weeks."

"You need more tools in that toolbox to apply to whatever situation or job you have."

"Life is short, man, you’ve got to enjoy it."

As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/

Links:

• Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
• To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
• Komatsu: https://www.komatsu.com/

Dirt Perfect:

• Website: https://www.dirtperfect1.com/
• Facebook: https://www.facebook.com/dirtperfect/
• Instagram: https://www.instagram.com/dirt.perfect/
• YouTube: https://www.youtube.com/channel/UCvn8y5Gf090ljxf9xbG5K3w