Service Offer Creation and Go-To-Market Strategies for Success

CSM Practice - The Customer Success Podcast

Join our esteemed host, Irit Eizips, along with guest Rachel Montgomery, a Customer Experience Strategist, as they explore the art of crafting standout service offers. Delve into essential strategies for creating, developing, and launching successful service offers. Rachel shares hands-on tips for designing offers that solve customer challenges, enhancing satisfaction and profitability.
Key highlights include:

• Rachel's 17-Year Journey
• Crafting Customer-Centric Services
• In-Depth Discussions
• Practical Advice & Strategies
• Engaging and Informative

This conversation, covering collaboration, pricing structure refinement, and more, is a treasure trove for those elevating their service offerings. Tune in for practical advice and industry secrets to enhance your service strategy.
Watch the full episode here: https://youtu.be/J05mqdF7phY
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Additional Resources:
📑 Blog: Should you Charge for Customer Success?!
http://bit.ly/3RMyMwz
🎥 Video: What Service Packages look like when CHARGING for CS
https://youtu.be/P3EvSRLCc8w
🎥 Video: How should you CHARGE for CUSTOMER SUCCESS?
https://youtu.be/azKbKPN8v0I
🎥 Video: Should You CHARGE for CUSTOMER SUCCESS?
https://youtu.be/ZyavlWPUWco
⏬ Download: Charging for Customer Success Cheat Sheet
https://bit.ly/41P1hhR

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Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice:
1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here
2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here
3. Build Your CS Strategy — If you're a startup executive eager to elevate your Customer Success strategies, our Mastermind program is designed for you. Collaborate with leading customer success professionals to gain the clarity and tools needed to effectively implement and enhance Customer Success in your organization. Click Here
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📌 Visit our Website - CSM Practice
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Capitoli

1. Intro (00:00:00)

2. CS background (00:00:55)

3. Creating service offer (00:06:09)

4. Collaborate with stakeholders (00:07:01)

5. Draft up offer (00:10:54)

6. First offer (00:11:54)

7. Develop actual offer (00:14:03)

8. Determine the pricing (00:19:24)

9. Go-to-market (00:21:41)

10. Retained Services (00:25:33)

11. Measure success offer (00:27:36)

12. Strategic Services (00:31:46)

13. Professional Services (00:33:09)