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Episode 168 - Why Nobody Is Visiting Your Online Store
Manage episode 324262106 series 3207226
We got this question in the Group a few weeks ago and again just yesterday. It was some variation of: "What's wrong with my website?" and then it's either
- How can I get people to visit the site?
- Why isn't anyone buying anything on the site?
Since almost all of these businesses are in the custom t-shirt, embroidery or customized items business and are trying to sell directly to consumers online - who better to answer those questions than Marc Vila - the brains behind ColmanandCompany.com
There are two things to consider when asking about your online store:
- Why isn't anyone coming to my store?
- Why aren't the people who visit buying?
This means we can break down the episode into 2 sections
- How to get people to come to your online store
- How to get people to want to make a purchase when they visit
How to get people to come to your online store:
- Do the basics
- Listen to our episode on how to get found online
- Google my business
- Bing places
- Social profiles / link to site
- Share your content (Links should be easy to view and share)
- Social Media (Link in profile / comments if needed)
- Emails
- Previous customers
- In-person
- Text Message
- YouTube videos
- Blogs, forums, groups, etc
- Create search engine friendly content
- Write up articles about what you sell
- Set up a google product feed
- YouTube videos (with a great description)
- Answer blog posts or create blog posts
- Pay for clicks
- Google search
- Social media ads
- Ads on niche websites
NOTE: it wont happen FAST unless
- You are super lucky
- You spend a lot of $$
How to get people to buy while visiting your store:
- Basics
- Make sure products are good.
- Make sure pricing is within reason (too cheap or too expensive is bad)
- also don't be afraid of being a bit higher on the price, just watch out for extremes
- Clear images
- Clear descriptions
- Make sure everything works (links, checkout, etc)
- Build trust (logos, designs, connect with trusted brands, reviews, testimonials)
- Optimize shopping experience
- Do your categories make sense?
- Is it easy to find what you offer?
- Show customers popular and related items
- Reduce friction in buying process
- Don't over sell
- Make checkout easy
- Offer free shipping when possible
- Raise price of shirt / lower shipping costs
- Be clear when item will ship and be delivered
- You will lose sales if someone doesn't have at least a rough idea when they will get the product
- Test Test Test
- Try different images
- Try different prices
- Feature different items
- Create a journey
- You post content to a shirt on social
- Have that shirt featured in the link you share
- Show related shirts to that in the link
- Have a featured price / discount / bogo (if needed - test test test)
- Let them checkout easy (paypal, apple pay, amazon pay, visa checkout, etc)
- If someone has to type in a credit card, you will lose some sales (harder to impulse buy or just dont trust your site yet)
- Follow up
- Email them
- Mail them
- Call them
- social link them
- ask them to social link you
Here's some other Custom Apparel Startups episodes we mention in the show:
Episode 91 - Steps to Getting More Customers by Networking
Episode 101 - Marketing Plan: Picking Your Niche
Episode 102 - Advertising and Marketing To Your Niche
Episode 131 - 5 Cheap Marketing Options
Episode 136 - Building a Winning Ad Strategy for Your Business
199 episodi
Manage episode 324262106 series 3207226
We got this question in the Group a few weeks ago and again just yesterday. It was some variation of: "What's wrong with my website?" and then it's either
- How can I get people to visit the site?
- Why isn't anyone buying anything on the site?
Since almost all of these businesses are in the custom t-shirt, embroidery or customized items business and are trying to sell directly to consumers online - who better to answer those questions than Marc Vila - the brains behind ColmanandCompany.com
There are two things to consider when asking about your online store:
- Why isn't anyone coming to my store?
- Why aren't the people who visit buying?
This means we can break down the episode into 2 sections
- How to get people to come to your online store
- How to get people to want to make a purchase when they visit
How to get people to come to your online store:
- Do the basics
- Listen to our episode on how to get found online
- Google my business
- Bing places
- Social profiles / link to site
- Share your content (Links should be easy to view and share)
- Social Media (Link in profile / comments if needed)
- Emails
- Previous customers
- In-person
- Text Message
- YouTube videos
- Blogs, forums, groups, etc
- Create search engine friendly content
- Write up articles about what you sell
- Set up a google product feed
- YouTube videos (with a great description)
- Answer blog posts or create blog posts
- Pay for clicks
- Google search
- Social media ads
- Ads on niche websites
NOTE: it wont happen FAST unless
- You are super lucky
- You spend a lot of $$
How to get people to buy while visiting your store:
- Basics
- Make sure products are good.
- Make sure pricing is within reason (too cheap or too expensive is bad)
- also don't be afraid of being a bit higher on the price, just watch out for extremes
- Clear images
- Clear descriptions
- Make sure everything works (links, checkout, etc)
- Build trust (logos, designs, connect with trusted brands, reviews, testimonials)
- Optimize shopping experience
- Do your categories make sense?
- Is it easy to find what you offer?
- Show customers popular and related items
- Reduce friction in buying process
- Don't over sell
- Make checkout easy
- Offer free shipping when possible
- Raise price of shirt / lower shipping costs
- Be clear when item will ship and be delivered
- You will lose sales if someone doesn't have at least a rough idea when they will get the product
- Test Test Test
- Try different images
- Try different prices
- Feature different items
- Create a journey
- You post content to a shirt on social
- Have that shirt featured in the link you share
- Show related shirts to that in the link
- Have a featured price / discount / bogo (if needed - test test test)
- Let them checkout easy (paypal, apple pay, amazon pay, visa checkout, etc)
- If someone has to type in a credit card, you will lose some sales (harder to impulse buy or just dont trust your site yet)
- Follow up
- Email them
- Mail them
- Call them
- social link them
- ask them to social link you
Here's some other Custom Apparel Startups episodes we mention in the show:
Episode 91 - Steps to Getting More Customers by Networking
Episode 101 - Marketing Plan: Picking Your Niche
Episode 102 - Advertising and Marketing To Your Niche
Episode 131 - 5 Cheap Marketing Options
Episode 136 - Building a Winning Ad Strategy for Your Business
199 episodi
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