How to Make a Food Product To Sell with The Charley St. Founders

Dan Churchill's The Epic Table

My amazing team! I am so excited to finally bring you the Charley St founder trio! Should we get that embroidered on some shirts? After over 100 episodes, the time has finally arrived to share the story of Charley St. - our struggles, victories, mistakes, key takeaways, and more - with all of you. On today’s episode, Kieren, Kale, and I recap our lives before Charley St, the process of starting the restaurant, the challenges and victories we have faced thus far, and we specifically highlight how and why we set out to create a MILLION DOLLAR FOOD PRODUCT: Charley St’s just-launched plant-based chorizo and bolognese.

Before you read any further, watch our new YouTube video HERE that explains much of the “why” behind this new launch!
In the episode, we specifically we discuss:

• How to start a restaurant
  • Our steps to success and the mistakes we made along the way
  • The experience of being a small team, doing everything
• How to build a successful team
  • You have to be friends, and execute at a high level
• How to address cultural differences in the workplace
  • Integrating Australian methods into American culture
  • How to adapt
• How to run a restaurant during covid-19
  • We were the second restaurant in all of NYC to halt all expenses
• How to create a good menu item
  • The Chorizo was placed on the menu, became wildly popular, and is now our first CPG product
• What is the best food packaging?
  • Our packaging is at the forefront of sustainability practices
  • We use:
    • Greencell foam (dissolves in hot water without leaving harmful chemicals)
    • Mailer boxes that are highly recyclable and sustainably harvested
    • And our amazing pouches that are edible, made out of plant fiber, and breakdown in industrial and backyard compost processes.
• How to launch a successful food product
  • How the plant based Chorizo and Bolognese came to be!

Legends! You can pre-order the plant-based Chorizo and Bolognese HERE!

Follow the journey of how we created these products on:
YouTube
Instagram
Pinterest
Website