ATE-Vetting New Passive Investors with Ellie Perlman and Roschelle McCoy


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The questions you need to ask when speaking to passive investors with Ellie Perlman and Roschelle McCoy.
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This episode originally aired on September 17th, 2021

Ellie Perlman
Ellie Perlman is the Founder and CEO of Blue Lake Capital, a real estate investing firm specializing in multifamily acquisition and management. Ellie owns over 2,300 units across the U.S. worth over $300MM. As an MIT alumna, Ellie Perlman believes in the power of technology in underwriting and managing multifamily properties. This is one of the reasons why family offices and ultra high net worth individuals invest alongside her in large multifamily deals. Prior to Blue Lake, Ellie was a commercial real estate lawyer, leading real estate transactions Israel’s largest real estate company. Later, she transitioned to a property manager role and oversaw properties worth over $100MM. Ellie holds Masters in Law and an MBA from MIT Sloan School of Management. She is a Forbes author and a real estate investing podcast host. In her spare time, Ellie enjoys working out, driving sports cars, skiing black diamonds, and investing in startups.
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Roschelle McCoy
Roschelle has been investing in real estate since 2017 and currently controls over $1M worth of real estate assets in central Illinois. She has spent her 20 year business career focused on building and executing strategic marketing plans, consulting on digital marcom technologies, communications, and influencing the adoption of a new content management system across a complex matrix of diverse, global marketing teams. In her spare time she’s a dedicated volunteer and advocate for St Jude Children’s Research Hospital and the St Jude Runs organization, helping to fundraise over $112K since 2011.
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Your host, Brian Briscoe, is a co-founder and principal in the real estate investing firm Four Oaks Capital. He and his team currently have 629 units worth $36 million in assets under management and are continuing to grow. He will retire as a Lieutenant Colonel in the United States Marine Corps in 2021. Learn more about him and the Four Oaks team at or contact him at - be sure to let him know where you found him.
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