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Inside an award-winning experimentation team | Stewart Ehoff (RS Components)

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Manage episode 375354333 series 3453871
Contenuto fornito da Johann van Tonder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Johann van Tonder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

What does it look like inside an award-winning experimentation team?
As Stewart Ehoff reflects on that, you hear familiar aspects: people, vision, team spirit, rituals and ceremonies. But he also talks about challenges, the battle to convince others, experimentation being "a lonely place" and imposter syndrome.
Stewart is the Head of Experimentation at RS Components. They recently won the Experimentation Team Of The Year award at Experimentation Elite in London.
It's an inspirational story about their journey from an "optimisation" team to a Centre of Excellence, from client-side to server-side testing. The 5-year journey started with a clear vision and a focused campaign to get buy-in from leadership.
Some highlights are:

  • Creating a culture of experimentation
  • ROI of experimentation, a "contentious" topic
  • Personalization, a "spicy" topic
  • Transformation into a Centre of Excellence
  • The significant shift from client-side to server-side testing
  • ... and of course Generative AI
  continue reading

Capitoli

1. Inside an award-winning experimentation team | Stewart Ehoff (RS Components) (00:00:00)

2. Introduction (00:00:17)

3. About RS Components (00:00:42)

4. Experimentation at RS (00:02:14)

5. ROI in Experimentation (00:03:47)

6. Imposter syndrome? (00:08:16)

7. The journey to experimentation maturity (00:11:19)

8. Inside an award-winning experimentation team (00:16:57)

9. From client-side to server-side testing (00:22:31)

10. Fake Door and MVP Tests (00:25:47)

11. Personalisation, a spicy question (00:28:09)

12. VOC and Qualitative Feedback (00:31:37)

13. Generative AI in Experimentation (00:33:52)

14. Stewart, the classically-trained metal drummer (00:37:01)

6 episodi

Artwork
iconCondividi
 

Serie archiviate ("Feed non attivo" status)

When? This feed was archived on February 04, 2025 13:19 (15d ago). Last successful fetch was on September 28, 2024 12:12 (5M ago)

Why? Feed non attivo status. I nostri server non sono riusciti a recuperare un feed valido per un periodo prolungato.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 375354333 series 3453871
Contenuto fornito da Johann van Tonder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Johann van Tonder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

What does it look like inside an award-winning experimentation team?
As Stewart Ehoff reflects on that, you hear familiar aspects: people, vision, team spirit, rituals and ceremonies. But he also talks about challenges, the battle to convince others, experimentation being "a lonely place" and imposter syndrome.
Stewart is the Head of Experimentation at RS Components. They recently won the Experimentation Team Of The Year award at Experimentation Elite in London.
It's an inspirational story about their journey from an "optimisation" team to a Centre of Excellence, from client-side to server-side testing. The 5-year journey started with a clear vision and a focused campaign to get buy-in from leadership.
Some highlights are:

  • Creating a culture of experimentation
  • ROI of experimentation, a "contentious" topic
  • Personalization, a "spicy" topic
  • Transformation into a Centre of Excellence
  • The significant shift from client-side to server-side testing
  • ... and of course Generative AI
  continue reading

Capitoli

1. Inside an award-winning experimentation team | Stewart Ehoff (RS Components) (00:00:00)

2. Introduction (00:00:17)

3. About RS Components (00:00:42)

4. Experimentation at RS (00:02:14)

5. ROI in Experimentation (00:03:47)

6. Imposter syndrome? (00:08:16)

7. The journey to experimentation maturity (00:11:19)

8. Inside an award-winning experimentation team (00:16:57)

9. From client-side to server-side testing (00:22:31)

10. Fake Door and MVP Tests (00:25:47)

11. Personalisation, a spicy question (00:28:09)

12. VOC and Qualitative Feedback (00:31:37)

13. Generative AI in Experimentation (00:33:52)

14. Stewart, the classically-trained metal drummer (00:37:01)

6 episodi

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