Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Radio Show #363:What Employee Engagement Needs to Learn from CUSTOMER Engagement
Manage episode 273194129 series 1241866
Contenuto fornito da Engage For Success. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Engage For Success o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Special Guest: Scott Gould: Author, Speaker, Consultant In the words of David Zinger, “there are many engagements”. So, what can employee engagement learn from those other engagements, and in particular, customer engagement? Or to put it another way, what should HR learn from marketing, what can the gritty world of advertising teach us about engaging our staff? Scott Gould teaches leaders and organisations how to unlock the heart of engagement. He literally wrote the book on how people engage with ideas, things, and each other – and how to follow that pattern. With former experience as a church pastor and a creative director, Scott possesses a unique insight on what leads to soulful engagement in a world where so much is only skin deep. Join us as we discuss the three key concepts from customer engagement that should be in every employee engagement strategy. Listen Live (Archive Available) Host: Jo Dodds
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308 episodi
Manage episode 273194129 series 1241866
Contenuto fornito da Engage For Success. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Engage For Success o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Special Guest: Scott Gould: Author, Speaker, Consultant In the words of David Zinger, “there are many engagements”. So, what can employee engagement learn from those other engagements, and in particular, customer engagement? Or to put it another way, what should HR learn from marketing, what can the gritty world of advertising teach us about engaging our staff? Scott Gould teaches leaders and organisations how to unlock the heart of engagement. He literally wrote the book on how people engage with ideas, things, and each other – and how to follow that pattern. With former experience as a church pastor and a creative director, Scott possesses a unique insight on what leads to soulful engagement in a world where so much is only skin deep. Join us as we discuss the three key concepts from customer engagement that should be in every employee engagement strategy. Listen Live (Archive Available) Host: Jo Dodds
…
continue reading
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