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Ep 67: Certifications vs. Real-World Experience, Analytics Evolution, and the Rise of Deep AI Traffic
Manage episode 523410780 series 3463546
Contenuto fornito da Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this insightful episode of Enterprising Minds, Alex Pokorny and Dave Dougherty dive into the nuanced debate of certifications versus real-world experience in the digital marketing and analytics world. From the shifting skillsets required to stay competitive in analytics to the impact of evolving privacy laws and the rise of AI-driven traffic, this conversation unpacks the layers of modern marketing challenges.
The duo also explores how AI is reshaping content discovery and what that means for marketers accustomed to trackable user journeys. They dissect the tension between performance and brand marketing and share why soft skills, storytelling, and long-term content strategies are the new moat. Whether you're a data analyst, marketing strategist, or content creator, this episode offers actionable insights and thought-provoking takeaways.
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Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Capitoli
1. Ep 67: Certifications vs. Real-World Experience, Analytics Evolution, and the Rise of Deep AI Traffic (00:00:00)
2. Certifications vs. Real World Experience (00:00:17)
3. The Evolution of Analytics Tools (00:04:46)
4. The Impact of Privacy Laws on Data Collection (00:10:38)
5. AI Traffic and Marketing Strategies (00:15:31)
6. Long-Term Strategy vs. Short-Term Results (00:20:40)
7. Expanding Digital Footprint (00:21:20)
8. Adapting KPIs and Marketing Metrics (00:23:29)
9. The Evolution of Content Creation (00:26:25)
10. Finding Your Unique Marketing Approach (00:31:00)
11. Challenge: Identify Your Preferred Channels (00:34:56)
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