Vai offline con l'app Player FM !
Rebranding Initiative Helps Golden Waffles Meet Growing Breakfast Popularity and Demand
Manage episode 454913540 series 3415026
According to Alissa Davis, vice president of marketing for Golden Waffles, breakfast is coming back as people begin traveling again, both for work and pleasure. As such, Golden Waffles — which manufactures and sells its own waffle batter and provides waffle irons and accessories to foodservice operators and institutions — has rebranded itself and positioned its business to take advantage of the trends.
Davis joins the podcast to discuss what’s driving breakfast trends with consumers, the flavor and ingredient trends driving Golden Waffles’ product development, and how the company drove its rebranding efforts, moving away from the 90-year-old name Golden Malted and becoming Golden Waffles.
145 episodi
Manage episode 454913540 series 3415026
According to Alissa Davis, vice president of marketing for Golden Waffles, breakfast is coming back as people begin traveling again, both for work and pleasure. As such, Golden Waffles — which manufactures and sells its own waffle batter and provides waffle irons and accessories to foodservice operators and institutions — has rebranded itself and positioned its business to take advantage of the trends.
Davis joins the podcast to discuss what’s driving breakfast trends with consumers, the flavor and ingredient trends driving Golden Waffles’ product development, and how the company drove its rebranding efforts, moving away from the 90-year-old name Golden Malted and becoming Golden Waffles.
145 episodi
Tutti gli episodi
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.