Kotler and Sarkar: On brand activism, and why credibility of Indian CEOs is at an all-time low
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Marketing guru Philip Kotler and Christian Sarkar in their new book discuss the seven wicked topics they have identified for brand activism. The book is an insightful read on how brands end up on either side of the regressive or progressive activism debate, with examples like Anita Roddick building the Body Shop. In this conversation, Kotler and Sarkar discuss moral myopia to brands, why credibility of CEOs in India is at an all-time low, to climate change
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