Will Page: What the music industry can teach you about pivoting in the digital age


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“What we learn from the music business tells us so much more about who we really are, than other media industries; music is important not only because it was first to suffer and first to recover, but because it was the first to discover who we really are,” says Will Page, formerly the chief economist at audio streaming company Spotify. In his book 'Tarzan Economics', Page takes a leaf or two from the music industry to explain how lessons from there can be used by anyone to disrupt an industry. The book is filled with case studies and talks about eight principles to pivot through disruption

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