How to Thrive Post Pandemic: Ian Pomerville of Spruce Peak


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We've spent a ton of time talking about pandemic pivots, but what about the evolutions that have resulted from this apocalyptic disruption? What about the permanent changes operators have made that are having a lasting positive impact on their businesses.

Ian Pomerville and the Spruce Peak Lodge are having their best year ever. Why? They didn't pivot, they've evolved their concept to meet the changing needs of their customers. They did this by leveraging the latest tech and tactics out there.

In today's episode Ian runs us through what they've done and the tremendous impact it's had.

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