Vai offline con l'app Player FM !
Future of Mobile Ad Revenue | 2022+ and 2021 Retro
Manage episode 306768768 series 3005070
We discuss mobile ad revenue and monetization going into 2022 and beyond.
We initially talked about mobile ad revenue back in January and got a lot of great feedback. Check out the original video we did back in January:
So, what happened in 2021?
Why didn't CPMs collapse and what are we seeing now?
How did the market play out from our expectations back then going into IDFA to what actually happened?
Content Overview:
0:00 Intro
1:06 CPMs & Ad Rev
12:54 Contextual Ads
15:00 Programmatic
18:39 Genre + Hypercasual
23:31 Operational Changes
27:35 Data Transparency
36:00 Data Wars of 2021
52:19 Role of Admon Team
56:38 Data Strategy Role
59:55 Winners & Losers
1:05:37 Industry Implications
1:09:54 Predictions
Speakers:
- Josh Chandley, COO of WildCard Games
- Sofia Gilyazova, Head of Ad Monetization, SocialPoint (TakeTwo's Mobile Games Division)
- Offer Yehudai, Chief Marketing Officer, Digital Turbine/Fyber
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/gamemakers/message140 episodi
Manage episode 306768768 series 3005070
We discuss mobile ad revenue and monetization going into 2022 and beyond.
We initially talked about mobile ad revenue back in January and got a lot of great feedback. Check out the original video we did back in January:
So, what happened in 2021?
Why didn't CPMs collapse and what are we seeing now?
How did the market play out from our expectations back then going into IDFA to what actually happened?
Content Overview:
0:00 Intro
1:06 CPMs & Ad Rev
12:54 Contextual Ads
15:00 Programmatic
18:39 Genre + Hypercasual
23:31 Operational Changes
27:35 Data Transparency
36:00 Data Wars of 2021
52:19 Role of Admon Team
56:38 Data Strategy Role
59:55 Winners & Losers
1:05:37 Industry Implications
1:09:54 Predictions
Speakers:
- Josh Chandley, COO of WildCard Games
- Sofia Gilyazova, Head of Ad Monetization, SocialPoint (TakeTwo's Mobile Games Division)
- Offer Yehudai, Chief Marketing Officer, Digital Turbine/Fyber
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/gamemakers/message140 episodi
Tutti gli episodi
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.