Social Casino Outlook with SciPlay's Joe Byrne


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Conversation with Joe Byrne Director of Business Development and Strategy at SciPlay one of the world’s biggest and most successful social casino game companies.


#1. How do the most sophisticated game companies use market intelligence data to inform their product strategy?

#2. How given new changes because of IDFA deprecation for example would create new requirements for the kinds of insights from the data that we look for?

#3. Strategic insights on how the social casino genre is evolving and new trends for that genre.

This conversation was facilitated in partnership with AppAnnie who is currently rolling out an update to their gaming taxonomy. Thanks App Annie!


- Joe Byrne, Director of Business Development and Strategy at SciPlay

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