345 – A Pro Speaks Up about Networking, Mentorship and Publicity for Gift Business Growth with Lisa Paden of The Personal Gift Basket Co.

Gift Biz Unwrapped

What are three strategies for business growth that many small businesses ignore? That's right - we're talking about networking, mentorship, and publicity. Today, I have the great fortune of talking with a proven professional in business development. You’re going to hear her story about starting the business as a side gig while working a 9-5 job and attending to four babies. So, for anyone out there who says it can’t be done … let’s rethink that! Lisa shares what her life was like then, how she grew and eventually left her corporate job, and how she continues to expand on her rock-solid gift business. Lisa is the Founder and CEO of The Personal Gift Basket Co., an artisan gifting business based in the St. Charles, MO area. Her company is recognized and praised for creating beautifully designed gifts for clients all over the world. Lisa’s been on several local television stations displaying her gift creations and speaking about the power and benefit of gifting. Her creative gift designs have also been featured in many local printed publications. Because of her passion and desire to see others in the gifting industry succeed, Lisa created The Gifting Coach that officially launched in the fall of 2019. Lisa lives in Wentzville Missouri with her amazing, supportive husband, she's the proud mama to four beautiful, grown children and one granddaughter, and her lovable chocolate labradoodle Milo.

BUSINESS BUILDING INSIGHTS

• Work on your own business just as hard as you would work for someone else.
• Overcome your fears as they can cripple the growth of your business. Don't be afraid to succeed.
• You have control of everything that you do.
• Do things in order and in a way that will help your business and not hinder it.
• Make sure your product is priced correctly and you're giving people a great product so they will come back and want again.
• Think about and plan for what you will need when your business starts to grow before you are actually there. <-- Pro tip! Tune in for more on this topic.

Networking-Mentorship-Publicity Tips

• Network in your community more than anything. When you are out there people get to recognize you.
• Get comfortable being around people to share your story. Don't allow yourself to hide behind social media and not show your face.
• Don't be afraid to reach out and ask for help from someone who has been where you are.
• Consider using LinkedIn. It can be a great place to build connections for your business.
• Look for opportunities to be interviewed for TV or radio. It takes longer to set up your booth for a show than it does to be interviewed!
• Always bring a small gift or examples of your product to interviews.

Listen to the full conversation for more networking, mentorship, and publicity tips and insights from Lisa!

Resources Mentioned

• Tips & Talk Ep 34 - Your Role in the Global Shipping Crisis
• Inspired! Daily Planner - save 40% off with code SALE for a limited time!

Lisa's Contact Links

Website | Facebook | Instagram | Twitter | Linkedin

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