How to Get Press for Your Brand with Nora Wolf

Girl Gang Craft The Podcast

Contenuto fornito da Phoebe Sherman and Phoebe Sherman: Artist + Founder of Girl Gang Craft. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Phoebe Sherman and Phoebe Sherman: Artist + Founder of Girl Gang Craft o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

2y ago 44:18

MP3•Pagina principale dell'episodio

There’s no denying that good publicity is a business boost. But if you’re a small business owner, retainer PR may not be the solution for your press needs. That’s why this week’s guest, veteran publicist Nora Wolf, created Wolf Craft, the à la carte PR shop for creative business that aims to arm entrepreneurs with the tools and resources needed to cultivate their own media-ready content.

If you’ve been wondering how to get featured in your favorite publications for free, then tune in as Phoebe and Nora unpack why earned press matters for small businesses, what editors are looking for, what you need to do to make your offerings pitch-worthy, and how to do your own research to identify the right niche for you.

Noteworthy Quotes:

[13:34] Without good pictures, there’s not a design editor in the world who’s going to publish your work…If you don’t have photography that supports the visual or aesthetic goals of your product, you’re dead in the water.

[39:30] You could spend all day researching. It’s very important to develop boundaries.

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