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345: How to use Jobs-to-be-Done to be a market detective

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Manage episode 298439126 series 147192
Contenuto fornito da ProdMgmtTalk. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ProdMgmtTalk o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a managing director at Innosight, where he helps leaders of organizations create customer-centric teams and innovation strategies.
  continue reading

424 episodi

Artwork
iconCondividi
 
Manage episode 298439126 series 147192
Contenuto fornito da ProdMgmtTalk. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ProdMgmtTalk o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a managing director at Innosight, where he helps leaders of organizations create customer-centric teams and innovation strategies.
  continue reading

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