Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Contenuto fornito da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Cultivating Relationships with Tomorrow's Donors: a Conversation with Maria Clark
Manage episode 326173639 series 2388146
Contenuto fornito da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to know how and why you’re spending their dollars. Delivering your message through social media is how you can communicate your mission goals. Building a robust and effective customer journey is a complicated process. Getting data from these platforms and using that data in your CRM system is no easy task and the sooner nonprofits start solving that for their organizations the better prepared they will be. Gen Z grew up online and spends a disproportionate amount of time there. It’s their preferred community and they are more likely to have started their own nonprofits at a young age. As nonprofits, we need to figure out how to replicate that connection for these future donors. Investing in the infrastructure, technology, and tools that meet the giving preferences of a wide range of donors without alienating any particular group is a fine line to walk. Connect with Maria Clark: linkedin.com/in/mariaiclark2021/ Learn more about Pursuant: www.pursuant.com Learn more about GivingDnA: www.givingdna.com #gobeyondfundraising #nonprofitpodcast #FacebookFundraising
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180 episodi
Manage episode 326173639 series 2388146
Contenuto fornito da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to know how and why you’re spending their dollars. Delivering your message through social media is how you can communicate your mission goals. Building a robust and effective customer journey is a complicated process. Getting data from these platforms and using that data in your CRM system is no easy task and the sooner nonprofits start solving that for their organizations the better prepared they will be. Gen Z grew up online and spends a disproportionate amount of time there. It’s their preferred community and they are more likely to have started their own nonprofits at a young age. As nonprofits, we need to figure out how to replicate that connection for these future donors. Investing in the infrastructure, technology, and tools that meet the giving preferences of a wide range of donors without alienating any particular group is a fine line to walk. Connect with Maria Clark: linkedin.com/in/mariaiclark2021/ Learn more about Pursuant: www.pursuant.com Learn more about GivingDnA: www.givingdna.com #gobeyondfundraising #nonprofitpodcast #FacebookFundraising
…
continue reading
180 episodi
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